Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Songbird Sessions | Live Music Event

As a creative director I (Marina) was working with some really incredible emerging artists wanting to get their foot in the door in the LA music scene and start doing live shows. It became apparent that there was no platform that purely showcased women in music, so we found our niche. I reached out to Danielle who as a musician herself and has been a part of music platforms in the past ‘Blind Blind Tiger’ to partner with me on a showcase event that featured emerging and established artists, partnering with brands and hosted in non traditional music venues. Songbird Sessions first came to life in 2019 and in two short years it has become LA’s biggest female showcase event. Read more>>

Imani Jones | Writer, Herbalist, Autism Advocate, and Yogi.

The Idea behind my blog/business, “The Hippy Mom,” really came after a series of unfortunate events. Here I was, 23, a new mother and heartbroken. I actually didn’t plan to be a single mother as I’m sure most single mother’s can relate. it all came crashing down at once. One day, my son, Jude, lost all language and stopped looking at me when being called. It was a switch from one day to the next. He was just a little shy of 2 when he received the Autism diagnosis. I didn’t know what to do, or how to feel. So, I began to write. I don’t remember exactly when my journal transitioned online but, when I wrote the long captions, I would get messages on how my words were helping other mom’s going through similar experiences. One night, I remember not being able to sleep. Read more>>

Jennifer Jonassen | Artistic Director of Intrepid Dance Project & Performance Artist

Intrepid Dance Project was born out of my belief that everyone can dance. I wanted to build a platform for people of all ages, sizes, abilities, levels and experience to be seen and celebrated. I wanted to help diversify dance and the performing arts. Being a larger “plus size” performer- I have always known on some level that I would have to create my own opportunities- particularly opportunities that defied stereotypes. As I got older I realized I wanted to give other performing artists- those who may have been turned away from the traditional world of dance and performance. I wanted to form a safe place to explore movement and self expression without judgement. Read more>>

Elvira Carrizal-Dukes, Ph.D., MFA | Writer & Educator

After years of working separately, my husband and I teamed up realizing that our skills could be combined to create an independent comics publisher. I’m a writer and Ronnie Dukes is an artist and we are both wanting to center the lives of women and BIPOC in our narrative visual work. By owning the means of production, we are able to bring minoritized voices and faces to the forefront, while mentoring and guiding others to do the same. Our mission is to produce comics that revision a promising future for historically subjugated communities. Read more>>

Alisa Vanpoppel | Boutique owner

I love boutiques, but a lot of times I could not afford to purchase products due to pricing . I always wanted to start a boutique of my own but I wanted to be sure that I kept the price point affordable. I wanted people to shop with me, to love the product and to be able to afford to purchase multiple outfits and accessories. So I started small as a Pop up shop at local events , then transitioned into a storefront and recently went back to my roots of a pop up boutique. Read more>>

Christen Reed | Artist, Rapper & CEO

I always had a vision being artist from both the musical, drawing, and fashion stand point. And as I started those things separately, connecting with different individuals within the different industries, I soon realized that all 3 of them or some what tied to each other. As I explored all 3 industries, I realized all 3 had a common problem. There was limited exposure to many talented and hard working individuals in our local areas in many different fields but also all over the world. Read more>>