Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Nolwenn Richard | Owner of Cabane Flower Studio

Flowers have always had a special place in my life. I am French and I moved to California 3 years ago with my husband and our 2 children. In France, flowers are an important part of our social and self-care language. We buy flowers for our home on Saturday morning when we go to the market, we bring flowers (and wine) when we are invited to a dinner party, we gift flowers for all types of occasions and most of my friends have a flower subscription and get fresh flowers delivered to their home every month. Read more>>

Marjorie Luzuriaga | Non-Profit Founder

I believe all of my best ideas come out late at night as I am a night owl. In my freshman year, I was sitting in my bed at midnight, and I was thinking about how lonely other kids must feel in the pandemic with no social interaction. At the time, the hot topic for the teenagers was penpaling. It became very popular during the pandemic to connect with people around the world. I was also interested in the idea of penpaling, so I decided to start a letter writing initiative for kids in need hoping to make kids smile during their hard times. Read more>>

Eryn Donaldson | Founder & Professional Organizer

The idea behind my business actually came from my dad! I have always been a pretty organized person but I had no idea that this could actually be a profession! I knew that I wanted to work for myself but I just did not know what that would look like. I tried many odd jobs here and there but I was not happy. One day, I helped my dad organize and declutter the garage. Every year prior to this, he would try to organize it but it just wasn’t exactly how he wanted it. So, I decided to step in and completely take over! Read more>>