“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

kohjiro kinno | Photographer

Honesty. With yourself and with others. Honesty with yourself as in looking at your work and saying or feeling like you did your absolute best, tried everything you can to succeed. Honest with yourself in evaluating the photograph, is it just good enough or is it something you can improve on. Read more>>

Gladys Bautista | Actress

The value that matters the most to me is Respect. Respecting each other as well as the earth we live on. Having respect for all, not just depending on someone’s rank or social status.. It means recognizing someones value even when they might have different views or ways of living. I think this is extremely important for me because even if you don’t like someone, or their choice in clothing, lifestyle, religion, etc everyone deserves to be treated with respect and kindness regardless of our differences. Read more>>

Hayley and Craig Redmond-Cilley | Co-founders of Tilt Top Living

We have three core values as a business: Education: Traditionally, knowledge about antiques has been confined to a small sphere of people with the means and passion to do their own intensive research. The only methods of accessing that knowledge have been reading dense academic books or training under someone who is already an expert. Read more>>

Gita Vellanki | Founder, Neeshi

Hello! My name is Gita Vellanki, and I am the founder of Neeshi (www.neeshi.com); a woman-owned, all-natural treats company that was designed to normalize period struggles, and allow women to feel better through principles of natural food healing and Ayurveda. I believe no one should have a heavy period stand in their way. Read more>>

Sky Cowans (Sky Life) | Video Creator & Community Leader

Honesty is everything. Being honest may be challenging and uncomfortable in the short term, but it makes everything easier in the long term. So often we try and avoid being 100 percent honest because of fear. We don’t want to hurt someone or say the wrong thing, so we may tell white lies to avoid sharing the truth. But sharing the honest truth in a loving way is the key to building trust. It’s not always easy, but I do my best to practice radical honesty as much as possible. Read more>>