“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Pxncho | Music Producer/DJ

I think loyalty is one of the most important principles for me. I believe you can be loyal to yourself even. A lot of people are loyal to outside variables and they end up forgetting their sense of self. It’s a beautiful thing to be loyal to your friends and your day 1’s, but its also important to be loyal to your craft, your individualism and your passions. Read more>>

Maggie Keim | Photographer & Screenwriter

I consider myself a multi-hyphenate creative. I’m a screenwriter and I’m 10 years into running my own photography business. While these can feel like vastly different creative endeavors, I could probably boil the ‘core values’ they each require down to two things–kindness and commitment to the truth. Whether I am serving a couple on their wedding day or pitching a take on a script to an executive, the success of those interactions hinge on how I treat those people. Read more>>

Vela Wang | Graphic Designer

At the heart of my artistry and graphic design craftmanship is kindness, a principle that shapes my creative journey. I’ve always felt a deep need to correct what seemed unpleasant in design, a passion that took root in my early life in China and flourished at Loyola Marymount University, to me, transcends mere art and technology—it’s a vessel of empathy, of connecting with and understanding others. Read more>>

Yuanyuan Liang | Costume Designer for Stage, Film and Commercial

Willingness. They say: when there’s a will there’s a way. Especially as a designer, I believe only your willingness can stimulate your creative mind and conquer the difficulty without the pressure. When you are willing to break your comfort zone you will step into a bigger world with more opportunities. When you are willing to ask for help and admit there are things you don’t know and someone is good at it, you will be surprised how much you can learn from others. Read more>>

p$ssybossqueen | Musical Artist

The values and principles of p$ssybossqueen are simple and in the name. I’m a badass person with intense feminine energy. I’m a controlling know it all that has no problems giving directions. I’m royalty and demand to be treated as such. Read more>>

darrell black | Visual Artist Creator of Definism

My artwork creations are a direct reflection of myself to include my personal beliefs and values. All creatives, are story tellers utilizing all forms of expression to invoke emotion in an audience. I would like to think, my works of art are objective and honest renditions of present and future events in humanity. As the artist, I gather this information by listening to expert educators in the fields of Math, Science and Global Politics, drawing logical conclusions about the state of the human race. Armed with this knowledge, I can create artwork that is easily identifiable to future or real life events. Read more>>