“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Nandini Samanta | Audio Post-production, Recording and Mixing engineer by profession, Hindustani Classical Vocalist by passion

The one most important value that I follow is something that is deeply ingrained in my family roots- and that is honesty. I have grown up watching my parents and cousins and heard stories of my grandfather, and how they function at their workplaces, home, or anywhere else. Nothing else matters if you’re honest, if that is the one principle you have then everything just falls into place. you work with honesty, you build a good work ethic. Read more>>

Luke Storey | Wellness Expert, Spiritual Guide, and Host of The Life Stylist Podcast

It’s difficult to narrow my guiding principles down to one, as there are many, and they each provide so much value to different aspects of life. But if I had to select one with broad application, it would be humility. I loosely define it as the ability to have an accurate perspective on one’s character liabilities and assets. To be able to acknowledge the areas of life in which one falls short while at the same having an appropriate level of self-esteem. Read more>>

Zachary Smith | Cinematic Photographer

The value that matters most to me is sharing knowledge. Whenever I learn something new, I dive right in and embrace the mistakes I make along the way. As I’ve grown on this journey, I’ve met many people who benefit from my experiences and what I’ve learned from others. It’s heartwarming to see how my nieces are curious about my work, whether it’s editing photos, making music, or creating films. Read more>>

Jungmin Lee | Illustrator & Designer

I appreciate the following values : honesty that encourage self to try in new approaches, passion that opens the view to see world with open possibilities, and spirit that trusts inner thoughts and to experience the process rather than result. I try to keep these elements into my making process and especially when the repetitive and reflective time comes. I believe these principles communicate together because spirit that comes from honest instinct support my passion to try more. Read more>>