In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Jace Gutierrez | DJ, Music Producer, Muay Thai Gym Owner,|

Believe in yourself and be completely honest with yourself. If you truly believe and are honest with your decision-making, without second-guessing, then you have a clear path for your personal and business roadmap. You can listen to advice, and opinions, but be careful of noise that can infiltrate your beliefs. No one will believe in the capabilities of what you can do other than yourself, and if you can live with that mindset, regardless of wins or losses along the way, then you are on the right path. You can make adjustments for yourself, improve yourself, and get better every day – bet on yourself. Read more>>

Sebastien Lacasse | Scriptwriter & Novelist

The value that I strive to emulate the most in my work and personal life would be integrity. I want to tell honest stories that people can relate with, stories that raise a mirror and encourage others to reflect. To me, having integrity means being authentic to myself and the stories I want to tell. I want to reflect truth in my characters, themes, and genres. This is why I write primarily fiction with an emphasis on realism: oftentimes the lessons we learn in fiction are truer than non-fiction. Read more>>

Laura Babiuk | Artist, Maker, Small Business Owner.

Something I hold very dear in my life and in my work is that art is one of the most powerful tools that can bring us together. Creativity in any form- digital art, textiles, ceramics, acting, dancing, photography,- all have their own ways of making us feel and think and dream. This is a value that my small business started on. The idea that art no matter how small is a way to add to the world and connect with others. Reminding us that we are not alone and that there is magic in everything if we take the time to see it. I hope my work carries that message of hope to others and they find what they need in the art I share. Read more>>

Converse Basin | Producer & DJ

Hi, I actually follow 5 core values. I find that working / having relationships with people who share the same core values allow us to work together well. When someone doesn’t share the same core values, we tend not to get along. My 5 core values are: Communication, Commitment, Honesty, Passion, and Excellence. Out of all these, Communication is #1. Without good communication, its hard to have a relationship with someone. People who k now how to create solid communication loops tend to work well with me. That being said, I’m a direct communicator, not a “beat-around-the-bush” person. Read more>>

Angeline Woo | Founder of EL OJO, Editorial Content for Michelin Restaurants

It feels dry to state as win-win-win, and too succinct to say love, but that’s the value I hold dearest in any aspect of my life, personal or business. It’s the best harmonizing calibration, and I believe the most symbiotic interactions feel free, authentic and happy for all involved. My favorite value. Read more>>

Bethany Nicole | Author, Freelance Writer and Relationship Expert

Be Authentic. Being authentic is the underlying principle behind my life, my business, and my writing. I strive to ensure everything I do, say, and write aligns perfectly with who I am and what I believe. I have spent many years of my life denying my basic principles and instincts, conforming to others’ opinions, or pushing down my own thoughts and feelings. So when I began my writing career and my work, I wanted to change all of that. I always endeavor to put forth my true opinions and genuine thoughts, whether they conform with the norm or not, and whether they are the most palatable or not. Read more>>