We had the good fortune of connecting with Converse Basin and we’ve shared our conversation below.

Hi Converse, what matters most to you?
Hi, I actually follow 5 core values. I find that working / having relationships with people who share the same core values allow us to work together well. When someone doesn’t share the same core values, we tend not to get along.

My 5 core values are: Communication, Commitment, Honesty, Passion, and Excellence. Out of all these, Communication is #1. Without good communication, its hard to have a relationship with someone. People who k now how to create solid communication loops tend to work well with me.

That being said, I’m a direct communicator, not a “beat-around-the-bush” person.

What should our readers know about your business?
Its always the combination of things that make a business unique. My organization just kind of coasted along for a few years before we found our niche, but it was intentional.. The original opportunity your business is built on is often NOT the real opportunity, but you don’t really find that opportunity until you are entrenched in your business for a bit.

Once we figured out our niche (and our core values), it was pretty easy to build a business around them. By doing this, we are able to consistently find the “right” clients for us. And in doing so, create long-lasting, successful, client relationships.

I want the world to know about the three “uniques” in our business: We have proprietary products, which is a bit different than most tech service firms. We focus only on one technology, so that we can be the BEST at one thing, rather than working with many different technologies, and in my eyes, sucking at all of them. Lastly, we are purely US-based. We do not off-shore, or subcontract work. All of our people are here in So Cal, and are full-time, salaried, employees.

We want to work with people who see the value in our three unique qualities.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, I’m a huge fan of being outside, so I’d say visit the beaches, sit in the sand, and listen to the ocean.

Next, go to the mountains: Kings Canyon is my spot (there’s a huge story here linking this national park to my family and to myself as an artist).

Visit the desert, especially where the mountains meet the desert.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’ve had quite a few mentors, more than most, I think. Probably because I specifically seek out mentorship.

Outside of mentorship, I’d say my wife, Jennifer Converse, has given me the courage (and kick in the ass), when I needed it most. Having that person to lift you up (whether it be w/ a hand or a foot lol), when you need it most is pretty critical.

Some other major influences in my life is the gang at Basecamp Fitness in Pasadena. Without having a great fitness group to work with, I wouldn’t have the energy to be a fulltime father of 3, husband, CEO, and artist.

Lastly, there is a book I want to mention that changed my life, which is titled “Traction”, By Geno Wickman. Reading and adopting the principles in this book have put my company on auto-pilot, for the most part, and allowed me to have extra time back in my life to get back into music.

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