We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Tate Canyon | Artist

As an artist, a principle that matters most to me is believing in your f*cking work man. I can’t tell you how many times I’ve met somebody, who mentions they make music and are obviously excited about it because their bum ass brought it up but as soon as I ask to play a song, they mention its ass, or its a demo, or tHeY DoN’t kNoW yEt. It’s corny bruh. Please. Please believe in your art. Read more>>

David Dickens | Founder of Ballview Entertainment & GM of The Sherry Theater/Whitmore-Lindley Theatre Center/BrickHouse Theatre

Absurdism. Before I went to the Cannes Film Festival in 2011, I had big ideas of how I should be prepared and what I was going to get out of the experience. I decided that I absolutely had to go with a script (even a rough draft) finished and ready to pitch, as I would be surrounded by all these amazing investors. Now, that was more of a fantasy but I did, in fact, write a script in ten days leading up to the trip. Read more>>

Poor Sport | Recording Artist

Integrity is key in my opinion. One of the most beautiful things about life and art is that we’re all different. We each have slightly different perspectives and that makes the possibilities endless artistically speaking. Everyday someones is born who will have a unique experience that will shape how they see the world and subsequently how they express themselves artistically. Read more>>