People often ask about the best decision, but we think it’s also very enlightening to learn about people’s most difficult decisions and the frameworks they used to think through those decisions.

Ebtihal Shedid | Interdisciplinary artist

Admitting to myself that I am unhappy in a career I invested more than 10 years in. Recognizing that circumstances and interests change and that I need to accept that I wasn’t as good as I hoped to be, which is fine if I was ready to work on my weaknesses and I wasn’t ready, for a lot of reasons. I left my career as a translator and started teaching myself photography. Taking this step in my mid-thirties and in a city I just moved to, was a very hard thing to do. I didn’t think about it too much back then, I just did it. Read more>>

Aye Sincere | Artist / Musician

The most difficult decision I’ve ever had to make was to drop out of college to pursue a career in music. Giving up a scholarship and marketing degree to pursue what I love most and proving to myself and my parents that I did not need college to be a success. Read more>>

Joel Junior | Filmmaker

Leaving my country, my home, my family was the most difficult thing I’ve ever done. We make a plan and try to make things work accordingly, but life is full of unexpected turns. It’s not easy to establish yourself, hearing so many no’s, having doors closed to your face… Many times I wanted to give up and go back to my family, but all successful stories start with sacrifices. It’s been very tough on me and on them, but it help build resilience and I can already see the results resonating from all those tough decisions I made. Read more>>

WINNIE CALDWELL | Entrepreneur & Author

The most difficult decision I’ve had to make was relocating our business and family across the country. In September of 2020, in the middle of the pandemic, we decided to expand our entrepreneurial footprint to Atlanta, GA. It was a very tough decision as we’ve only lived in St. Louis, MO. I am a born and raised STL native, I worked to a level of major influence in my hometown; and growth requires the need to to have room to expand. While STL will always have a special place in my heart, I am excited about our new stomping grounds here in Atlanta, GA. Read more>>

Michael Hudson | Music producer

When deciding to go after my internship at the record label I currently work at . I had to decided to go after an unpaid internship or be comfortable with the a job I hated . So I quit the job with No back up plan and now I work in my dream field Read more>>

Tahnaiya Russell | Artist, Music Producer, Gardener & Youtuber

Leaving UK for America. Read more>>