We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Liz Craig | Vegan Interior Designer

For me, it is responsibility that matters the most. As a business person, a mother, a wife, a friend – people rely on me, and I have to live up to my responsibilities. Otherwise, you really can’t be taken seriously as a member of your community. This doesn’t mean that you can’t be interesting or fun or spontaneous, but just that you are committed to whatever is important in your sphere and others can trust in that. Read more>>

Shannon Aydar | Founder and Chief Formulator

Oh, what a great topic. In my personal life, one of my highest core values is honoring my commitment. So much so, it can sometimes become a fault. If I am absolutely exhausted from the week and I’ve committed to go out with a group of friends, I’m pretty much going to kill myself to be there. That’s not to say I don’t have boundaries. Read more>>

Shawhin Mosadeghzad | A Creative & Currently A Software Product Manager

From a creative lens, it’s to say yes to an idea if it has been on my mind for a few days. While some ideas come and go, if one excites me to the point where I start mapping it out in my head and working backwards to figure out how to make it a reality, that’s the green light to pursue it. Read more>>

Chiara Maya | Strategic Coordinator and Spiritual Consultant

The principle that matters most to me is trust. As an entrepreneur, I return to the core principle of trust all the time because trust is not a static thing, something that is just present within me or not. To me, trust is a metric of growth. It is fluid and like a river. I have to engage with conversations with myself all the time of much am I trusting or what do I need to do to trust. Read more>>