We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Myron Batsa

One thing people outside the industry rarely realize is that experiential marketing isn’t just about creating vibes — it’s about strategy. A 150,000-person festival or a private dinner for ten both need to feel effortless, but underneath that ease is layered intent. I approach every experience with the client’s brand, PR, and marketing goals in mind from the very beginning — not after the fact. That means everything, from the flow of the event to who’s holding the mic, is helping drive measurable results. Read More>>

Maurice Neuhaus

Most people think that the most expensive part of a custom handmade wig is the human hair … when in fact it is the labor. A fully custom handmade wig can take between 120 to 160 hours to complete. Read More>>

Kai Lysander

One of the things I think people would find most surprising about the work-life of a freelance illustrator is just how much of that work is done for free. While illustrations made for clients, of course, pay the bills, much of your “free time” gets eaten by scouting for work, resources and connections. In a lot of senses, your ability to be successful is determined by how much you are willing to contribute to the artist community and uplift others, as the reciprocation of these efforts are often the most valuable resource one can have. Read More>>

Libby Martin

I feel people don’t understand how hard the wedding planners work. I always think of it like getting a movie role. We are always trying to get “noticed”, to get booked for an amazing event. We don’t have weddings every weekend and we probably put in the most hours out of every person that is hired. When a wedding is over, it’s the same as filming. It’s over. Read More>>

 Anna Harper

Most people go into pregnancy, birth, and starting a family with little information, other than what they’ve seen in movies or what a friend has told them, so they are naturally going to defer to whatever their medical provider tells them. They are unaware of the biases that are present in a hospital room, and how much information they are going to have to learn for themselves. Likewise, they may underestimate the truth that “Knowledge is power”! Read More>>