It’s easy to get caught up in the day to day, but it’s important to stop ask: what’s the end goal? Knowing where you are trying to go is step one in getting there and so we’ve asked some folks we admire to tell us their end goal and where they want to be by the end of their careers.

Kevin Lobnow | Photographer, Cinematographer, Editor, and Friend

Ultimately my end game is self fulfillment and recognition. As selfish as it sounds I wish to be recognized for my hard work, and the art I can create. Be it from an audience or myself. I want to be able to recognize within myself what I am capable of to the extent of my greatest abilities. Read more>>

Ashlee Olivia Jones | Actress

Professionally by the end of my career I wanna be acting still, but mostly directing. With a catalogue of fine films behind me and a bunch of interesting stories to tell about productions I’ve been apart of. Me and my actor or psychiatrist husband funding fellowships for young artists who wanna do like we did and more, but also ME, still fine, silver-foxtress making appearances when I’m requested and just make a ball of life a la Martha Stewart (w/o the jail time) or SNOOP DOG who just seems to really be having a great time in his 3rd act! Read more>>

Aida De Moya | Composer, Arranger, Orchestrator & Guitarist

I would say that one of the hardest decisions I have ever had to make was moving to the United States about 8 years ago to start my music studies at Berklee College of Music. Leaving your country, family, friends, and a lifetime behind to chase a dream with no guarantees is a gamble, although looking back, I would not change my decision. Taking risks like these and constantly stepping out of my comfort zone has allowed me to grow as a person and as an artist as well as to meet and collaborate with so many talented and hard-working professionals in the music industry. Read more>>

Randy Lobiano | Artist / Storyteller / Photographer

The most difficult decision that I need to make is to move to the USA with my family. Pre pandemic we were doing great, and business is doing well, I thought 2020 was our breakout year since there were multiple destination wedding that was lined up, but then the pandemic came, and here comes the lockdown, from 39 local weddings and 8 destinations it came down to 9 weddings. I was devastated and didn’t hold my camera for about 7-8 months until inquiries are coming in again, Read more>>

James Moore, Artist | Creator of paintings and sculpture that inspire joy and optimism.

In terms of my career as a visual artist, I could die today and feel quite good about what I’ve accomplished so far. From that perspective, every new painting or sculpture I make these days feels like icing on the cake. But my end goal isn’t really about my own art at all. It’s about creating a space where artists can have the time and space to cultivate the professional skills and (most importantly) the mindset to create sustainable art practices. For far too many artists, the idea of having your art support you as a business remains a foreign concept. I’d like to create a space where a different mindset can be cultivated. I’d like that space to continue contributing to the arts community long after I’m gone. Read more>>

Shalisa Chamberlain | Human & Pet CBD Consultant

In the future, I’d love to create a holistic center for pets. A place where Western and Eastern modalities come together under one roof to help our pets in the most effective and well-rounded way possible. Holistic medicine and functional medicine are starting to be at the forefront of standard care in both the veterinary and the human world. Unfortunately, a lot of the holistic modalities for pets such as acupuncture, chiropractic, physical therapy, Chinese herbal specialist, pet nutritionist, CBD specialist, and holistic veterinary care are currently spread out and sometimes hard to find. Read more>>

Nebal Shafi | Filmmaker & Dancer

The most difficult decision I’ve made would be choosing filmmaking as a career. I am from India and making a career choice that doesn’t 100% provide stability is very rare in my community. Just like every Indian kid, I studied science thinking I would become an engineer but somewhere I knew this isn’t for me. I used to dance a lot, going to multiple dance competitions around India, I thought I would choose that as a career. My parents weren’t happy about that and asked me to open up in the creative field and explore other options. Read more>>