Meet JEREMIAH BAKER: Creative entrepreneur

We had the good fortune of connecting with JEREMIAH BAKER and we’ve shared our conversation below.

Hi JEREMIAH, what’s the most important lesson your business/career has taught you?
Know your why, and be yourself.

You can’t be all things for everyone, but you can be something great for someone. If you try to move with the tides of the world you can easily lose sight of your true North.

In business, especially as a creative and entrepreneur, not knowing your point of view is expensive. After all, waves fade and tides recede.

Artists love to create and are usually full of ideas. I’m no exception and for me, it’s like a leaky faucet I can’t shut off. We can easily get sucked into trying to develop every Idea we imagine. However, this isn’t great for business success, and it can equate to a lot of money spent developing things nobody sees
value in.

Moreover, it doesn’t give your brand a reason to exist. The audience you want to connect with needs to understand your intention. This is what draws people and grows your reach, it’s the common wavelength between you and your tribe. Even better when this tribe becomes your customers because it means they truly see the value in your brand.

I’m not taking anything away from the need to create great products, that’s table stakes, being responsible, and thinking sustainably are also table stakes these days and such attributes aren’t what makes a person choose one brand over another anymore. There must be more, and this is something that’s felt not said.

Your why, is the tone of voice that brings your audience into alignment with your what (product offering).

It’s the motivator. The longer I do this, the more I realize it’s a relationship. A brand’s relationship with its audience is dynamic, it changes, but alignment with your why is unwavering. It can help you decide what products to make and even what photo to capture. It becomes the lens that frames both how you make successful business decisions and how you make your business meaningful.

Ours Below:
No seasons. No collections.
The things we make should not overwhelm culture or the Earth.  We’re Creating enduring & limited pieces that are not fast fashion/culture. (Remove and) Treating each object as its own endeavor and using a network of collaborative partners to bring our products to life. Most items will not be reproduced.

We work towards nurturing a culture of value in timeless styles, equity in high design, and increased appreciation for the everyday objects in our lives. Discouraging, a culture of consumption and waste, for a brighter future. Unisex elevated basics.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Set’s Brand Apart:

– Using Black and other People of Color as Brand Heroes in our brand collateral. Giving representation for People of color in minimalist high design.
– I intentionally use black and POC models and ambassador’s and this is important. Very proud of this.
*This had its challenges * We found that images that showed fewer ethnic models & settings had more success in generating traffic to our brand. We persisted and found our tribe.
-We are irreverently blurring the lines between art and commerce. A heritage in Industrial design allows for our remixed take on minimalist objects with an emphasis on quality and
considered design.
-We challenge the convention of high design by elevating the most everyday archetypes for all.
Our collections are not fast fashion/culture or governed by trends.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Itinerary: – Giorgi Porgi – Coffee – If it wasn’t closed down :/. Was my favorite cafe
– Building-Block Store
– Highland Park Bowl (Great Aesthetic)
– Sushi Shibucho (3114 west beverly blvd) Omakase style -Hidden Gem Suhsi + Shashimi
– The Raymond (Pasadena) – Great cocktails

Night life:
– Lock & Key (K-town)
– TENANTS OF THE TREES

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shout Outs: –
#1 My family (Huge support system)
 Victoria Padilla (Partner & Support)
Art Center College of Design (Design Education)
Royal Jackson (Good Friend & Mentor)
Rob Harrison (Good friend)
Alex Sanzo (Good friend & Artist)

Website: www.normalobjects.com

Instagram: https://www.instagram.com/normal.objects/

Facebook: https://www.facebook.com/normalobjects