We had the good fortune of connecting with Alex Pesak and we’ve shared our conversation below.

Hi Alex, can you walk us through the thought-process of starting your business?
One word, burnout. I was completely burnt out from my marketing agency job. I lost my creative touch, I lost sight of why I started designing in the first place. I also found myself not being pleasant to be around and always complaining. At that point, I knew something needed to change. I had always known I wanted to eventually start my own independent design studio, I never thought it would happen so soon. But i’m so glad it did.

Let’s talk shop? Tell us more about your career, what can you share with our community?
When I graduated from the University of Indianapolis in 2018, I played a very valuable role in the agency world for a few years until I quickly learned that I thrive by having the opportunity to work with clients of many different backgrounds. In May of 2021, I took a giant leap of faith, quit my full-time job and went solely on my own. That’s when AP The Creative was born. I love to challenge myself by taking on new clients out of the norm and tackling new projects that might be out of my comfort zone. I flourish by building meaningful relationships with each and every one of my clients.

My biggest accomplishment as a business owner is the fact that 95% of my work comes from referrals. I have built up a network with some pretty amazing people that has lead to them trusting me enough to continue to pass my name along to others.

One of the hardest things that comes with being a business owner is organizing and protecting your time. As a people pleaser, I had to get used to not always saying yes to every project that comes my way. It is crucial that you are open and honest with your clients about timelines. There is nothing worse than feeling like your design isn’t executed fully because you felt rushed.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to shoutout my podcast co-host, Emma McColdrick. Emma never fails to listen to me on my worst days, make me feel less alone, and inspire me to continue to create.

Website: www.apthecreative.com

Instagram: https://www.instagram.com/apthecreative/

Linkedin: https://www.linkedin.com/in/apesak/

Facebook: https://www.facebook.com/apthecreative

Other: https://dribbble.com/apthecreative

Image Credits
Steph Powell Creative

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.