We had the good fortune of connecting with Jonaa Darrie and we’ve shared our conversation below.

Hi Jonaa, can you walk us through the thought-process of starting your business?
Representing luxury brands for over twenty years has made me intimately familiar with the world of fine fragrance.. These experiences , combined with my love of world travel, art, music, dance and the history of story telling through fragrance inspired me to create my own brand. When I started TOSCA HONEY I wanted to create a niche collection of candles using the most exquisite ingredients, cruelty free, vegan and responsible sourcing.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
TOSCA HONEY was created with the exploration of niche fragrances and bringing them to life. I wanted to share with the world beautifully crafted candles with exceptional scents used from raw materials that compare to no other. Scents that are inspired from stories, ballets, and operas that will transport you there. An approachable luxury while keeping my brand ethically sourced and animal cruelty-free. This was my dream that came to be.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Starting in San Diego, we will make our way up the coast visiting Balboa Park in La Jolla, Enlightenment Garden in Encinitas, eats and drinks in San Clemente and beaches a long the way! I love the art and culture of LA, West Hollywood has fabulous shopping and night life. The Fashion District is a great spot to explore and of course my favorite, The Getty an absolute must when visiting.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have been blessed to have the love and support from husband and children as well as friends who encouraged me along the way and continue to do so. Someone that I can say gave me the passion and drive would be my Grandfather, an Italian master tailor, whose craftsmanship was a form of art and self expression. He modeled grace, class, was always a gentleman and treated people with kindness and respect. I am forever grateful.

Website: https://www.toscahoney.com

Instagram: @tosca.honey

Linkedin: Jonaa Darrie

Facebook: @tosca.honey

Other: Pintrest @toscahoneyshop

Image Credits
Heather Broomhall Naadine Koi Fiona Darrie

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