We asked some of the city’s most brilliant and creative minds to tell us about the most difficult decision they’ve had to make.

Alena Zozulenko | tattoo artist & artist

One of the most difficult choices I ever made was to relocate to the United States and pursue my artistic career there. It meant leaving behind the familiar surroundings of my family and friends and venturing into a completely unfamiliar territory where I was virtually unknown. This kind of decision isn’t something everyone would find challenging. Thankfully, I had friends in America who provided significant support during the initial stages of my transition. Rebuilding my life was no easy task, but having a job that I am passionate about makes it all worthwhile. Read more>>

Yavor Veselinov | Film Director, Cinematographer, Editor

There are plenty of difficult decisions a filmmaker has to be ready to make – creative, practical, personal… Sometimes, you’d have to cast an actor, who’s not your first choice, but the producers’ or the client’s. Sometimes, budget and being behind schedule would have you drop carefully planned shots, sometimes entire scenes, say, if you’re shooting a film. Read more>>

Shatora Adrell | Celebrity Fashion Designer & Fashion Stylist

The most difficult decision I ever had to make was quitting my corporate job to pursue my dream. I had no backup plan on how I was going to eat or pay bills. All I knew was becoming a Fashion Designer and Stylist was what I wanted to do. Read more>>