We had the good fortune of connecting with ZERO and we’ve shared our conversation below.

Hi ZERO, how does your business help the community?
Social impact: how does your business help the community or the world? At ZERO, we are deeply committed to making a positive impact on the community and the world. Our business strives to promote sustainability and ethical practices within the fashion industry, addressing the environmental and social challenges it poses.

One of the significant ways we contribute to the community and the world is by extensively vetting all the brands featured on our website. We have strict environmental and ethical requirements in place, ensuring that the brands we showcase genuinely prioritize sustainability and adhere to responsible business practices. By doing so, we effectively diminish greenwashing, which is a prevalent issue in the fashion industry.

Greenwashing occurs when companies falsely claim to be environmentally friendly or socially responsible without actually implementing sustainable practices. Through our thorough vetting process, we help consumers navigate through the noise of misleading marketing and identify trustworthy sustainable brands they can trust and support.

Our platform not only empowers consumers to make more informed and conscious choices when purchasing fashion items but also drives demand for sustainable products. As a result, we encourage more brands to adopt environmentally and ethically responsible practices to be featured on our platform, fostering a positive ripple effect across the industry.

By supporting and featuring brands that prioritize fair wages, safe working conditions, and environmental stewardship, we indirectly contribute to the well-being of workers and communities involved in the fashion supply chain. We are proud to be a part of a movement that fosters positive change and social responsibility in the global fashion ecosystem.

Ultimately, our vision is to create a culture of sustainability and conscious consumerism within the fashion industry. We firmly believe that by promoting transparent and responsible practices, we can make a significant difference in reducing the negative environmental impact of fashion and support the development of a more ethical and sustainable future for all.

Alright, so let’s move onto what keeps you busy professionally?
Our commitment to extensively vetting brands based on strict environmental and ethical requirements sets us apart from others. Our ongoing proudest achievements are centered around advocating for regulation in the fashion industry by promoting transparency and sustainable practices.

Our journey to where we are today professionally wasn’t without challenges. Being a female and partially black-owned business, we continuously face obstacles, especially since we are entirely self-funded. However, our passion for driving change in the industry fuels our determination to overcome any challenges.

Throughout this journey, we’ve learned valuable lessons, particularly about resilience and perseverance. Our goal is to help consumers discover trustworthy sustainable brands and make a positive impact on the fashion industry. We believe that through our dedication and efforts, we can create a more transparent and ethically sound fashion landscape.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Wake up in Venice and walk over to Gjusta Grocer to buy some fresh farmers market produce and iced coffee to take while walking on the beach. Head out to Topanga for a hike in the state park followed by soft serve at The Canyon Gourmet. Drive down to Malibu, stopping at the country mart for a snack, and spend the rest of the day at the beach. On a sunday, get a sandwich from Larchmont Wine & Cheese and bring a picnic blanket to Pan Pacific Park. Definitely go to Sushi Tomoki in Studio City for dinner one night!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We would like to dedicate our shoutout to our advisor Karen Riley-Grant, for her invaluable support and guidance on our journey with ZERO.

Karen has been an extraordinary advisor, consistently providing us with exceptional advice and mentorship. Her vast experience and expertise in the fashion industry have been instrumental in shaping our brand and helping us navigate the challenges and opportunities that come our way.

Not only has Karen been a great marketing resource, but she has also generously shared insights and knowledge from all aspects of business, equipping us with a well-rounded understanding of the industry. Her dedication to helping us succeed goes beyond expectations, as she has utilized her entire network to assist us in starting our company. This level of support and generosity is truly commendable.

Karen’s belief in our vision and commitment to sustainability has been a driving force behind our growth and success. Her mentorship has not only elevated our platform but also inspired us to continuously strive for excellence in all that we do. We are incredibly appreciative of Karen’s contributions to our journey, and we owe a significant portion of our accomplishments to her unwavering support and encouragement. Her role as a mentor and advisor has been pivotal, and we are immensely grateful for the impact she has had on our brand and business.

Furthermore, we want to extend our gratitude to our brands and customers who have embraced and supported our platform. Without their trust and belief in our mission, our efforts to create a positive impact on the fashion industry and the world would not be possible.

Overall, the success of ZERO is a result of the collective efforts, support, and encouragement from Karen Riley-Grant, partners, customers, and our network at large. Her contributions and belief in our mission have played a significant role in shaping our story and driving us forward on this exciting journey.

Website: https://shopzero.co/

Instagram: https://www.instagram.com/shopzerofficial/?hl=en

Linkedin: https://www.linkedin.com/company/shopzerofficial/

Twitter: https://twitter.com/shopzerofficial

Facebook: https://www.facebook.com/shopzero.co

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