Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Maggie Hlebarova | UGC Creator & Social Media Manager

I used to model in between studying, and when I left my agency to focus on my college degree, I did a business degree, and a Masters in Marketing, knowing that I always want to work in a creative role. Read more>>

Becky Brown | Caterer & Charcutress

After living my entire life farming in West Texas I moved to California. Feeling somewhat out of place, I began visiting local farmers markets to be close to my kind of people, farmers. I loved the feeling of the markets and was so impressed with the quality and especially the variety of the gorgeous fruits and produce grown right here in sunny So Cal. Read more>>

Sarah Abdow | Everyday Eats Co-Founder

The inspiration behind Everyday Eats came from my background as a professional dancer who suffered from gut issues. I needed to learn about living a more balanced life and studied to become an nutritional health coach and personal trainer. Read more>>

Baby Teeth

We were really craving something that didn’t seem to exist in the creative landscape of LA: scrappy, impactful, artist-driven work that wasn’t limited to one medium. When we first had the idea for Baby Teeth, there was a palpable sense of urgency to create… Read more>>