We had the good fortune of connecting with Seif Eddine Touhami and we’ve shared our conversation below.

Hi Seif Eddine, why did you pursue a creative career?
I chose a creative career because it aligns perfectly with my passion and strengths. As a UX designer, I thrive on the opportunity to combine creativity with problem-solving to make a meaningful impact. This field allows me to enjoy my work while simultaneously helping businesses enhance their online presence and contribute to a better world. My primary goal is to improve people’s lives by designing interfaces that are not only usable but also equitable, enjoyable, and genuinely useful. This career enables me to channel my creativity into making the internet a more accessible and delightful place for everyone.

What should our readers know about your business?
At our agency, we focus on creating meaningful products, primarily apps and websites, with an emphasis on interactivity to ensure they provide enjoyable experiences. This dedication to crafting engaging and user-friendly designs is what we are most proud of and what continually excites us.

Our journey to where we are today has been a testament to dedicated work and unwavering consistency. It was never an easy road; in fact, we worked for free for over two years to prove the value and quality of our work. Through this process, we faced numerous challenges, but each one taught us invaluable lessons. The most important lesson we’ve learned is encapsulated in our motto: “No matter how good you are, if you can’t solicit attention, you will fail.” This principle underscores the importance of not only creating excellent products but also effectively communicating their value to the world.

We want the world to know that our mission is to make the internet a better place for everyone through well-designed, enjoyable experiences. Our commitment to excellence and user satisfaction drives us to continually innovate and improve. Thank you for supporting us and being part of our journey to enhance the digital landscape.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting Montreal for a week, I would make sure they had the best time ever by immersing them in the vibrant culture, amazing food, and exciting activities the city has to offer. Here’s the ultimate itinerary:

Day 1: Old Montreal Exploration
Morning:

Start with a delicious brunch at Le Cartet, known for its amazing breakfast and cozy atmosphere.
Wander through the cobblestone streets of Old Montreal, exploring the historic architecture and charming boutiques.
Afternoon:

Visit the Notre-Dame Basilica and marvel at its stunning interior.
Take a stroll along the Old Port and maybe rent a bike or a scooter to explore further.
Evening:

Dinner at Garde Manger, a fantastic spot for seafood and local cuisine.
End the night with drinks at Terrasse Nelligan, offering beautiful rooftop views of the city.
Day 2: Cultural Immersion
Morning:

Have breakfast at St-Viateur Bagel & Café for a taste of Montreal’s famous bagels.
Visit the Montreal Museum of Fine Arts to enjoy a diverse collection of art.
Afternoon:

Head to Jean-Talon Market for lunch, where we can try a variety of local and international foods.
Explore the Plateau Mont-Royal area, famous for its colorful murals and eclectic shops.
Evening:

Dinner at L’Express, a classic French bistro.
Experience the vibrant nightlife on Saint-Laurent Boulevard, stopping by places like Blvd44 for drinks and dancing.
Day 3: Nature and Relaxation
Morning:

Grab a quick breakfast at Mamie Clafoutis with some fresh pastries.
Spend the morning hiking up Mount Royal for panoramic views of the city.
Afternoon:

Have a picnic in Parc La Fontaine and enjoy the beautiful surroundings.
Relax at Bota Bota, a spa on a boat located on the St. Lawrence River.
Evening:

Dinner at Joe Beef, an iconic spot known for its hearty and innovative dishes.
Drinks at Big in Japan Bar, a hidden gem with a great atmosphere.
Day 4: Foodie Adventures
Morning:

Breakfast at Beauty’s Luncheonette, a classic diner with a great reputation.
Visit Atwater Market to explore and taste various local products.
Afternoon:

Take a food tour of Little Italy, trying out different cafes and restaurants.
Stop by Fairmount Bagel for another iconic Montreal bagel experience.
Evening:

Dinner at Damas, a top-rated Syrian restaurant with incredible flavors.
Enjoy some live music at House of Jazz, a great spot for jazz enthusiasts.
Day 5: Adventure and Entertainment
Morning:

Start with breakfast at Olive et Gourmando, a popular café with a fantastic menu.
Head to La Ronde amusement park for some thrilling rides and fun.
Afternoon:

Visit the Biodome and Botanical Garden to see diverse ecosystems and beautiful plant displays.
Lunch at Schwartz’s Deli for a taste of Montreal’s famous smoked meat sandwiches.
Evening:

Dinner at Au Pied de Cochon, known for its decadent and hearty Quebecois dishes.
Catch a show at Place des Arts, whether it’s a concert, play, or ballet.
Day 6: Day Trips and Excursions
Morning:

Have breakfast at Le Butterblume before heading out for a day trip.
Drive to Mont-Tremblant for some outdoor activities like hiking or kayaking.
Afternoon:

Explore the charming village of Mont-Tremblant and have lunch at a local café.
Return to Montreal in the late afternoon.
Evening:

Dinner at L’Avenue, famous for its creative dishes and lively atmosphere.
Relax with some cocktails at Le Lab, a cocktail bar known for its mixology.
Day 7: Last Day in Montreal
Morning:

Brunch at Café Parvis, with its beautiful interior and delicious menu.
Take a walk around Mile End, exploring its unique shops and galleries.
Afternoon:

Visit the Museum of Contemporary Art to see some modern art exhibitions.
Have a late lunch at Wilensky’s Light Lunch, a historic deli.
Evening:

Dinner at Le Club Chasse et Pêche, a refined spot for a memorable meal.
Finish the trip with a nightcap at La Distillerie, known for its creative cocktails.
This week-long itinerary showcases the best of Montreal’s food, culture, and entertainment, ensuring my best friend has an unforgettable visit!

Who else deserves some credit and recognition?
Absolutely! I’d like to give a huge shoutout to my family for their unwavering support and encouragement throughout my journey. Their belief in me has been a constant source of motivation. I also want to recognize Google for being an incredible resource, providing endless knowledge and tools that have helped me learn and grow in my career. Lastly, a big thank you to my Instagram audience for their continuous support and engagement. Your encouragement and feedback inspire me every day. Thank you all for being a part of my story!

Website: https://craftwaves.studio/

Instagram: https://www.instagram.com/craftwavesux/

Linkedin: https://www.linkedin.com/in/seif-eddine-touhami-8021221b2/

Youtube: https://www.youtube.com/@craftwaves

Other: TikTok: https://tiktok.com/@craftwaves

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