Meet Anthony Kossoian | Business Partner

We had the good fortune of connecting with Anthony Kossoian and we’ve shared our conversation below.

Hi Anthony, we’d love to hear more about how you thought about starting your own business?
The thought process behind starting our business was a shared vision among my partners and me to provide our community with the best and authentic clothing and sneakers. We wanted to create a space where people could find not only our own brand but also some of the most limited and exclusive items from other top brands. Our goal has always been to offer a carefully curated selection that represents the culture and resonates with those who appreciate authenticity and exclusivity.

We recognized that today’s consumers are looking for more than just products; they want a shopping experience they can trust, where they know they’re getting high-quality, legitimate items. That’s why we focus on sourcing rare and highly sought-after pieces, ensuring our customers have access to the best the industry has to offer.

Ultimately, it’s about building a brand and a destination that celebrates sneaker and streetwear culture while maintaining a strong connection with our community. We take pride in offering a space where people can discover the latest trends and hard-to-find items, all while knowing they’re getting the real deal.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At Qualité Los Angeles, we pride ourselves on being more than just a clothing and sneaker store—we’re a destination for those who appreciate authenticity, exclusivity, and high-quality products. What sets us apart is our unwavering commitment to offering not only our own in-house brand but also some of the most limited and sought-after clothing and sneakers from other top brands. Our mission is to provide our community with access to the best and most authentic pieces, ensuring every customer walks away with something special and genuine.

What we’re most proud of is the culture and trust we’ve built within our community. We’ve created a space where people can come and feel confident that they’re getting the real deal—no fakes, no compromises. We’ve worked hard to cultivate relationships with our customers, and seeing their excitement when they find that rare sneaker or exclusive piece of apparel is what drives us every day.

Getting to where we are today hasn’t been easy. Like any business, we’ve faced our fair share of challenges—from navigating supply chain issues to competing in an industry that’s constantly evolving. In the beginning, it was tough to establish ourselves as a trusted source in such a competitive space. However, we overcame these challenges by staying true to our core values: authenticity, quality, and community. We focused on building strong relationships with our suppliers and customers, continuously adapting to industry trends while maintaining our standards.

Some of the biggest lessons we’ve learned include the importance of patience and persistence, as success doesn’t happen overnight, and staying adaptable in an ever-changing market. Trends evolve, and being able to pivot is key. We’ve also learned the value of transparency and honesty with our customers, as trust is everything in this industry. Investing in the right people and partnerships has been crucial to our growth, and having a strong, like-minded team has made all the difference.

At the end of the day, what we want the world to know about Qualité Los Angeles is that we’re here to set a new standard in the sneaker and streetwear space. Our story is rooted in a love for fashion and culture, and we’re passionate about sharing that with others. Whether you’re a sneakerhead looking for that grail pair or someone who just appreciates high-quality clothing, we’re here to provide an experience you won’t find anywhere else. Our journey is just beginning, and we’re excited for what’s to come.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There’s always excitement in Los Angeles, and that’s what makes it such a special place to explore. Whether it’s catching a game at Dodger Stadium, enjoying a classic Dodger Dog and an ice-cold beer, or discovering the diverse food scene, there’s never a dull moment. One of my favorite spots to grab a bite is Dos Besos in Pasadena—perfect for an amazing Spanish-inspired meal with great ambiance.

LA is also a hub for sneaker and streetwear culture. A visit to iconic spots like Melrose Avenue or a stop at our store, Qualité Los Angeles, offers a chance to dive into the latest and most exclusive drops. Whether you’re into rare sneakers or premium clothing, the city has something for every collector and fashion enthusiast.

For those who love the beach, a trip to Malibu or Santa Monica Pier is a must, whether it’s relaxing by the ocean, grabbing a bite at Malibu Farm, or simply taking in the stunning views along the Pacific Coast Highway. And of course, no LA experience is complete without exploring the nightlife—rooftop lounges like Elephante in Santa Monica or Perch in Downtown LA provide the perfect mix of great drinks, good vibes, and unbeatable views of the city skyline.

From hidden gems like local coffee spots in Larchmont Village to world-renowned attractions such as the Griffith Observatory, LA offers an endless array of experiences that keep things exciting every day. Whether it’s food, fashion, sports, or just soaking up the culture, there’s always something to do in the City of Angels.

Who else deserves some credit and recognition?
Our success at Qualité Los Angeles wouldn’t be possible without the support and dedication of so many people along the way. First and foremost, I have to give a huge shoutout to my partners. Their passion, hard work, and shared vision have been instrumental in bringing our dream to life. Each of us brings something unique to the table, and it’s that collaboration that has helped us navigate the challenges and celebrate the wins.

Beyond our internal team, we’re incredibly grateful to our families and friends who have supported us every step of the way—whether it was offering encouragement during the early stages, helping out with the business, or simply believing in our vision. Their unwavering support means everything.

Our customers and community also deserve a lot of credit. Without their loyalty and trust, we wouldn’t be where we are today. They’re the reason we do what we do, and their feedback, engagement, and enthusiasm push us to keep striving for excellence.

Lastly, we’ve been inspired and guided by countless mentors and fellow entrepreneurs in the sneaker and streetwear industry. Learning from their experiences, advice, and insights has played a huge role in shaping our approach and keeping us focused on our mission.

Success is never a solo journey, and we’re beyond grateful for all the people who have contributed to ours.

Website: https://www.shopqualite.com

Instagram: qualitelosangeles

Facebook: qualitelosangeles

Yelp: https://www.yelp.com/biz/qualite-los-angeles-burbank

Image Credits
Myself