Meet Diana Padilla

We had the good fortune of connecting with Diana Padilla and we’ve shared our conversation below.

Hi Diana, where are your from? We’d love to hear about how your background has played a role in who you are today?
I’m from East Los Angeles, and my parents are originally from Guanajuato, Mexico. They’ve been a powerful example of perseverance and hard work, which motivated me to earn my degree from Cal State LA and launch my own business in financial services. I’ve since become a Regional Vice President, focused on helping families gain financial literacy and build generational wealth.

Giving back is also close to my heart. I’m proud to serve with the Kiwanis Club of Downey and the Downey Chamber of Commerce as an Ambassador and member of the Board of Directors.

My faith has been the foundation of all my accomplishments. My parents instilled in me the importance of trusting in God, and that faith continues to guide me every step of the way.

What should our readers know about your business?
Our business is rooted in a mission to empower families with financial literacy and help them build generational wealth. As a Regional Vice President in financial services, I specialize in guiding individuals and families through personalized Financial Needs Analyses, helping them understand the importance of proper protection, debt freedom, savings strategies, and financial independence.

What sets us apart is not just what we do—but how we do it. We lead with education, integrity, and heart. We don’t just talk numbers—we build relationships and walk with our clients every step of the way.

I’m most proud of how this business has allowed me to grow both personally and professionally, and how it has brought my family closer. My husband, Jesse Padilla, has been my partner in every sense—cheering me on, building alongside me, and supporting our shared vision. Together, we are raising our three beautiful children while modeling what’s possible through faith, hard work, and service.

Getting here wasn’t easy. I started this business with big dreams but limited resources, balancing family life, ministry, and community leadership all at once. There were moments of doubt, but my faith always carried me through. I leaned into mentorship, embraced personal growth, and never lost sight of why I started—to make a difference in people’s lives.

The greatest lessons I’ve learned are:
• Consistency is more important than perfection.
• Faith over fear always wins.
• Your story is your strength—share it boldly.

I want the world to know that this isn’t just a business—it’s a calling. I believe in empowering women, families, and communities to rise above financial hardship and step into their God-given potential. Through our work, our journals, workshops, and women’s empowerment initiatives like Empower Her Network Faith inspired, we are creating lasting impact—mind, body, and soul.

This is more than business—it’s legacy.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend came to visit for a week, I’d give them a true taste of our hometown and nearby gems. We’d kick things off with brunch at The Marketplace Grill Café followed by a peaceful walk through Wilderness Park. Of course, we’d stop by Porto’s for their famous potato balls and pastries.

One day, we’d explore Downtown LA—starting with the colorful blooms at the Flower District and shopping in the Fashion District. Afterward, we’d visit The Broad, grab bites at Grand Central Market, and end the day with rooftop views and cocktails at Perch.

Another day would be all about soaking in the sun at Laguna Beach, with a scenic oceanfront lunch at Las Brisas, enjoying fresh seafood and the stunning coastal view.

One evening, we’d enjoy dinner and cocktails at The Olive Restobar—great food, even better vibes—then catch a live show at the Downey Theatre. For something sweet and fun, Chemistry Ice Cream would be a must-visit with its unique flavors and smoky nitrogen flair.

On Sunday, we’d begin our day with Mass at St. Mariana Church in Pico Rivera. Afterward, we’d stop by One Twelve Caffe to enjoy a delicious coffee and lunch. Then it’s off to Stonewood Mall for a bit more shopping.

We’d end the day with a cozy dinner at home with my family—grateful for a week filled with laughter, faith, and unforgettable memories.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to my amazing husband, Jesse Padilla — your constant encouragement, unwavering support, and belief in our journey mean the world to me. Together, we’ve built our financial services business from the ground up, and you’ve stood by me in every chapter of my life. I’m beyond grateful for the life we’ve created together and our three beautiful children who inspire us every day. 💛

Instagram: https://www.instagram.com/dianapfs?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr

Facebook: https://www.facebook.com/diana.padilla.376?mibextid=wwXIfr&mibextid=wwXIfr

Other: https://a.co/d/fBLOqhv

Image Credits
William Rheaume-photographer