We had the good fortune of connecting with Alex Kato and we’ve shared our conversation below.
Hi Alex, we’d love to hear more about how you thought about starting your own business?
I quit my 9 to 5 with no plan and no idea of what direction to go next, just knew I couldn’t work for a shxt company anymore. Two weeks into funemployment on a “what should we do today” type of morning, a friend and I started sewing by hand, and the rest is history.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My brand is called Cmd + Z (Command Z), the mac keyboard command for UNDO. I started this brand once I quit my 9-5 and haven’t looked back. I wouldn’t say it was hard to get here, I would say it takes a lot of being honest with oneself, which people tend to have difficulty with. Growth happens when you can undo your ego and learn from your mistakes, I want the world to know that. A valuable lesson and a story about the brand, undo what this world has told you to be and be yourself.
Any great local spots you’d like to shoutout?
I’m lowkey the worst LA tour guide, I stay out in noho.. but if my best friend(s) were here, first stop is Porto’s bakery for the balls n rolls, then some 420 action, followed by a trip to downtown with skateboards to cruise around and feel young again (old man ass thing to say right there). We make music so we’d probably hit the studio a lot. After all this quarantining, honestly just excited to walk around in public and exist 🤷🏻♂️
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shout out to my parents for raising me right, shout out to my friends for riding with me, shout out to my heartbreaks for lending to my art and shoutout to myself for never giving up.