We had the good fortune of connecting with Rachelle Campbell and we’ve shared our conversation below.
Hi Rachelle, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting L.A. suds was to bring something to the market that was missing-and that was eco friendly, sulfate free, and fun exciting bath and cosmetic goods. After searching for more natural alternatives I realized that fun options didn’t really exist in that realm so I had to create it.
What should our readers know about your business?
L.A. Suds is a handcrafted bath and cosmetic goods business-we specialize in artificial sulfate and paraben free goods with a rock-n-roll twist. We like to think we are set apart by the fact we are a natural based company but still love to use bright and safe colorants and biodegradable glitters. We are the most proud of the fact that we have created products that not only we love to use but we are confident that the customer loves as well and when customers buy for their loved ones we think that is the ultimate compliment. We initially started a little over 2 years ago with formulating products literally in our kitchen before releasing them at small markets and bringing them straight to the customer. We loved getting to know our initial customer base face to face when starting out as it gave us great feedback and helped build those relationships. After launching at small markets we went digital and opened up our website to reach not only a broader customer base but to really see which products shined. It wasn’t easy initially to capture a new base of customers online as we had to pivot and learn the digital marketing algorithms to help with our exposure. We overcame these challenges by staying diligent to great customer service and creating a great quality product for the customer at an affordable price point. The biggest lessons we have learned along the way is the market is ever changing and you have to adjust not only daily but sometimes even hourly to survive and thrive-but another lesson is NOTHING will ever replace face to face with the customer or simple customer service. Its as simple as sending a thank you email or just letting the customer know you appreciate their business. At L.A. Suds we would like to be known as the brand that has changed the face of natural products as they don’t have to be boring and can appeal to your wild side. We work very hard to maintain an eco friendly brand and keeping all our price points attainable for anyone whos looking for top quality products.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
While visiting L.A. every neighborhood is different and has a different vibe. One of my favorite places to eat is Yamashiro in the Hollywood Hills- the view is absolutely incredible and the food is the freshest you will ever taste. I love the smaller hole in the wall type speakeasy bars that you find trickled throughout L.A. My top pick would have to be The Melrose Station-even though it boast a hidden entrance as you enter thru the doors you’re taken back to a different era. The drinks are strong and the vibe is moody and elegant its the perfect spot to just chill or take a date. During the day if someone is visiting taking a trip down the PCH is a must to see the coastline and stop at some of the small shops along the way-and of course the Santa Monica pier is something everyone recognizes when visiting and is the perfect spot for the “insta” shot. If you want to meet interesting people look up an art show preferably downtown you will always be able to catch something cool and have some amazing conversations with people.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost I want to give a shoutout to my parents who have always pushed me to dream and be my true self-which in turn helped me create this business and be authentic with myself and with my customers. I would also like to give a shoutout to some of the other female businesses owners who have supported me along the way- Alley Holmes with Lini + Pop, Amy Crowe with Worthy Figures, Shani with Shani Amara, Rachel Tenny with Rachel Tenny, Jessie Von Cannon with Winnies Boutique, and Marissa with Jade Sky.
Scott Stockton Photography Alley Holmes Dean