We had the good fortune of connecting with Amy Michelson and we’ve shared our conversation below.

Hi Amy, what is the most important factor behind your success?
Did you know the color you wear should be different depending on what you are doing — public speaking, fundraising, promoting your business, dating, etc? Knowing my personal color palette and individual style are the secret ingredients that led to the award winning success of my brand as a fashion designer and color stylist to the stars. Did you know we each have a set of colors unique to us? And that each color has a different impact which will bring about different results? You have a “power color,” a “romantic color,” etc. The most important thing you can do for your brand is to BE it. Look it. Speak it. You are your best advertisement. In the wrong colors, you are unattractive. In the right colors, you look bright, and your most captivating. You actually feel more confident and powerful when in your correct colors. When the colors you are wearing are congruent with your message, people are attracted to you, trust you, want to buy whatever you are selling. When you are in visual harmony with your personality and your natural coloring you become magnetic. Do you know your color palette?

Let’s talk shop? Tell us more about your career, what can you share with our community?
These days, you need a visual edge to get ahead. I want you to have the ultimate personal branding tool – Your color palette. You can up your Zoom game! I now do color palettes virtually. You send me photos taken in good light and I identify your inherent colors and seasonal essence. You get over 80 color swatches that are uniquely yours to complement your skin tone, eye color and hair color. All colors chosen make you look your most gorgeous. Your session comes with personal design direction, your custom color fan and a detailed manual on the purpose of each color. We have a Zoom session and go over each individual color and it’s purpose. I want you to experience the feeling of balance and confidence of being in visual harmony with all parts of Your life. Your wardrobe, decor of your home, your car, your website font and colors, etc. All your personal and business brand messaging is super charged when you are visually congruent with your natural color and design. As within, so without. I am excited to be of service to you. Beauty is a sacred art form and spiritual practice. You will look and feel divine. Your personal and professional life will be transformed.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in Santa Barbara. Fave Coffee spot: Pierre Lafond Market & Deli. Hidden away up on East Valley road, shop for chic clothes, gifts and home accessories, then visit the urbane bakery/deli with a patio, plus a gift & gourmet food boutique & a classy wine bistro. You might even have an Ellen DeGeneres sighting! Best Upscale Hamburger Ever: The Honor Bar in Montecito. Enjoy a delectable meal, sitting under an umbrella outside. Enjoy the people watching, then stroll and shop Coast Village Road. honorbar.com/locations/montecito/ Spiritual Inspiration: I love attending the Ventura Center for Spiritual Living. Reverend Bonnie Rose is funny and exciting. She is a new thinker, speaks from the cutting edge of metaphysics. The mission of the church is very simple. Practice Kindness. Be Love, Serve Love, Share love. You will laugh, cry, meet great people and be inspired! venturacsl.org Natural Beauty: Absolutely visit the magical Santa Barbara Botanic Garden. It is a 78-acre botanical garden, containing over 1,000 species of rare and indigenous plants. Gorgeous winding trails through tall oaks, boulders, streams, meadows and a redwood forest. sbbg.org Beach Time: Go for a walk along the spectacular cliffs on Hendrys beach. Then drinks and delicious food at the Boathouse right on the sand overlooking the sea. boathousesb.com Glamour Fix: Feel like a celebrity. Have a fancy lunch at the Rosewood Luxury Miramar Hotel on Miramar Beach in Montecito. It’s very Great Gatsby. rosewoodhotels.com/en/miramar-beach-montecito

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I dedicate my Shoutout to my color teachers and mentors: Color guru Olga Kamova. See Image and Color Institute International on Facebook. And to the fabulous fashion and color stylist Natalia Lavrishina, See www.natlaurel.com

Website: amymichelson.com
Instagram: amymichelson
Facebook: Amy Michelson