We had the good fortune of connecting with Casey Boshae Williams and we’ve shared our conversation below.
Hi Casey, what habits do you feel play an important role in your life?
Entrepreneurship is inherently unstructured. This is one of the reasons why it can be such an exciting process, but it can be challenging at times to stay consistent and focused, especially when just starting out. Consistency and persistence are key. You do not have to conquer the world in one day, week or even year! Pick small tasks that you can do regularly to stay on track. Have an Instagram page? Make sure you post daily, no matter what. Have a YouTube channel or blog? Get content out on a regular basis. Have a product-based business? Keep working on the quality of your offerings until they are exceptional. All those small daily tasks add up into big chunks of progress. The people who you look up to in the business world started out just like you. They had an idea and they took a risk. The only difference between you and them is they have been at it longer than you. They kept going, stayed consistent and pushed through challenges and uncomfortable feelings. The adage, “It takes 7 to 10 years to build an ‘overnight success’”, is so true. Look at any company you admire, and I’d be willing to bet that most of them had been plugging away for at least 6 or 7 years before they began to break through into the larger public consciousness. Success does not happen overnight. It happens from daily choices to keep improving your business. Stay persistent and consistent and success will come!
What should our readers know about your business?
The Gentle Pit is a lifestyle and clothing brand that supports animal rescue. I’m so proud that I’ve created a business that I love but that also supports a bigger cause. Starting and building a business is never easy. It takes grit and bravery. But if you have an idea that you can’t stop thinking about, go for it!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’d start with breakfast from Met Her At A Bar on La Brea. They have the best waffles and coffee! Then we’d head up to the hiking trails around Griffith observatory to work off those waffles and take in the city views with our dogs. For lunch we’d hit up Clifton’s in downtown Los Angeles. I love the history there and the interior feels like you’re in a magical forest. Afterwards we could tour The Broad or the little shops in Chinatown or the fashion district. Dinner would be at Terroni, one of our favorite Italian restaurants with killer cocktails and wine lists, followed by catching some live jazz at Casa Del Mar in Santa Monica. The next day we’d probably all pile into the car and head up the central coast, stopping for a few days in our favorite wine region, Paso Robles. The small town feel combined with excellent wineries and restaurants make this little town one of our favorite road trip spots in California.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband, Jeff, for putting up with me taking over his ‘man cave’ and turning it into a fulfillment center. Sergio Campos, owner of Custom Couture, for agreeing to take me on as a client when my minimums were minuscule! Thank you for being patient with me and showing me the ropes. My business coach, Noel Rosencranz; without his guidance I probably would have been out of business long before now! He keeps me focused, financially accountable, always pushes me to be creative with marketing and is patient with my many vent sessions! Last but not least, my amazing friends who have supported me through the process of building my business. Thank you for letting me force you into being my models, go-fers, opinion-givers and all around sounding boards!
Madison Stringfellow TN Connections Photography