We had the good fortune of connecting with Alex S and we’ve shared our conversation below.
Hi Alex, what led you to pursuing a creative path professionally?
I pursued a creative career because it fits my personality. I’m fascinated with the way things look and sound and how you can put those things together in different ways to entertain and make people happy. I am not the type that enjoys a 9 to 5 job. Although I have done that type of work before, it does not feel good for the soul.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
One of the lessons I learned was not relying on one type of voiceover work. When I started doing voiceover it was mostly commercials. Branching out has become important because if one type of work slows down for you another will pick up. It gives you more opportunities. For example I never thought I would do e-learning or telephony because I didn’t know that was needed. It’s key to search for work on your own too even if you have an agent. The business part of it is definitely a challenge. Today it’s important to have your own recording space and know how to use the software to edit. I taught myself how to use my software by watching YouTube videos. I’m more of a visual learner. Trying to read instructions left me screaming. I also needed to learn to keep track of my relationship with clients. That was something I really wasn’t good at in the beginning!
Any great local spots you’d like to shoutout?
I love cars. stars and architecture, so I would definitely take my friend to the Petersen Automotive Museum, tour LA architecture with the Conservancy walking tour, and the Griffith Observatory. I love everything about the observatory. The views are beautiful and sitting on the front lawn looking up at the night sky is magical. Another place I love to go to is the fashion district and Santee Alley. The Alley has changed a lot over the years but you can always find something fun. Although there are so many great places to eat in LA there is nothing better than bringing your own food and wine to watch a performance at the Hollywood Bowl. I think that is an awesome week with a friend.
Who else deserves some credit and recognition?
I have to give my mother and sisters a shoutout. We all love each for who we are and that makes my life and what I do special. Growing up my attitude was I’m doing it even if you don’t like it! Whether it was riding my motorcycle or bungee jumping, all things my family wouldn’t do themselves because they had no interest. If my mother was alive today she might have told you I was a little crazy. Creatively we are very different too, but in many ways, we are a lot alike. My sisters are inspirational. It’s interesting because they have traditional 9 to 5 careers, but are extremely creative outside of those jobs. Every week we text each other things we are working on or text ideas to each other for new projects. They paint or take old pieces of old furniture and make them gorgeous again. Just being ourselves was the best encouragement anyone could ask for.