The Decision Makers Series is one of our staff’s favorite because decision making is a topic that so many of us have studied deeply.

Rudy Ayoub | Musician & Content Creator

Just to keep doing what I was doing even if I wasn’t getting anything in return. It took about a year of posting 3 videos a week until my channel started getting some traction and got the algorithms attention. That timeframe is the same for everyone who started a channel, sometimes smaller/ bigger, but most don’t give it the time it needs and give up here. There’s a lot that affects whether you catch the algorithms attention, and one of them is consistent uploading, and it’s very easy to get discouraged if it doesn’t go in your favor. Read more>>

Kai Saul | Cinematographer

There are a lot of ways to approach a career in cinematography, and historically many DPs have entered the profession by working their way up the ranks of loader/utility, to 2nd assistant, to 1st assistant, to camera operator, and finally to DP. Others approach it through the lighting route, initially spending a portion of their career as a gaffer (the person responsible for translating the DP’s lighting ideas into an executable plan based on time, budget/equipment, and crew size). I took none of these routes and decided to be a DP from day one. This created a very precarious financial situation for the first several years, but as wiser people in the industry explained to me when starting out, anytime you want to move up the ladder, you’re going to be faced with financial setback as you rebrand yourself and turn down work in your former position/skillset. So, do you want to deal with that now, or later (and perhaps over and over?). Read more>>

Lorraine Bubar | Artist

I gave myself permission to create art that is more uniquely “me,” coming from my life experiences and truly from what I want to explore and create. My art now reflects my love of nature, hiking, and traveling; my love of crafts and things created by hand and an appreciation of master craftspeople, and an appreciation of diverse cultures around the world. By giving myself permission, I have created a much more original and distinctive style. It is also a way of working that continues to delight and surprise myself, allows me to be in the “flow” as I lose myself in the detailed way I create, and connects me to historical and contemporary ways of working. Years ago I discovered Georgia O’Keeffe and remember how she stopped painting the way she had been instructed and started to pursue her own way of working. Here are two quotes that reflect her path: “I said to myself, I have things in my head that are not like what anyone has taught me – shapes and ideas so near to me – so natural to my way of being and thinking that it hasn’t occurred to me to put them down. Read more>>

Noelle and Amy Ramirez | Owners of S’moreology

The single most important contribution to the success of S’moreology was the decision to remain adaptable, allowing us to pivot and adjust as market trends changed alongside customer needs and demands. When we first dreamed of S’moreology in 2018, our goal was to introduce s’mores in a fresh and unique way. We set out to offer gourmet s’mores, handcrafted using artisan cookies, marshmallows, and topped with uniquely delicious toppings. We also wanted to disrupt the traditional concept of s’mores by creating beautiful, Insta-worthy treats that dazzled our customers and delivered a little bit of magic. We toasted s’mores on the spot for people to see, and watched their faces light up with excitement. Our very first pop-up took place at an outdoor cinema event, and just as we’d hoped, customers fell in love with our s’mores and couldn’t resist pulling out their phones to record as soon as we brought out the blow torch. The result? We were overwhelmed by amazing Instagram stories, snaps, and social media posts that put S’moreology in the spotlight. Read more>>