We had the good fortune of connecting with Deji Wesey and we’ve shared our conversation below.
Hi Deji, can you tell us about an impactful book you’ve read and why you liked it or what impact it had on you?
“There is only one thing that makes a dream impossible to achieve: the fear of failure.” The Alchemist by Paulo Coehlo is an extremely important book in my life. It is safe to say that this book changed my life and I do not use those words lightly. When I first discovered The Alchemist I was romantically heartbroken, I tremendously lacked direction and had an abundance of talent. Reading this book allowed me to identify and focus on my ‘Personal Legend’. Your ‘Personal Legend’ can be defined as a divine path that is connected to your dream or calling in life. The story of Santiago was so intriguing to me because we had so many similarities. In our society there is so much focus on being successful but no real guidance on how to achieve it or maintain it. The Alchemist encouraged me to go on that road of self discovery with no fear of failure because truly there is no failure if you learn the lesson. The Alchemist taught me to not be afraid of the things I aspired to achieve because I could never truly fail if I continually seek to get better. Embrace the journey not the destination. The Work Never Stops, neither should YOU!
What should our readers know about your business?
Take your time seriously. I am a gregarious person but five years ago I made a shift in my life and decided to spend most of my free time alone, working on my craft. I realized that all the social activities I would get involved in were not the best place to be investing my time. I needed to invest in myself and the first step was taking control of my time. I am a food & beverage entrepreneur but I am also a small business advocate. I am an active member of local & national small business organizations. Recently, I have begun to use my experience in business and the skills I have learned as an MBA to consult small business owners on how to optimize their businesses.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Breakfast: Fundamental DTLA, has the best waffle and chilaquiles in downtown. It is not traditional chilaquiles but the touch of dill, pickled peppers, a heaping helping of shredded chicken & guacamole make this a perfect decadence for a Sunday morning. I love the food and the carefully curated bar but I mostly go to chat with Austin the bartender. His wealth of knowledge ranges from Tolstoy to the deepest intricacies of American pop culture and he makes a hell of a Bloody Mary. Burgers & Beers: Father’s Office- I cannot say enough about this place. I’ve celebrated birthdays and all kinds of achievements by having a few beers and burgers here. The beer selection is unmatched. Whatever you order, you’re getting the best of the best. I would also recommend the ribs, duck confit salad and the deviled eggs…can’t go wrong with the bone marrow either. Everson Royce Bar- The burger is an artisan delicacy. Simple. Perfectly seasoned with salt and pepper. Perfectly toasted bun. If you’re feeling dangerous make it a double. Kennebec fries with a garlic dipping sauce that is tremendous. My veteran move is to order the prosciutto and add a few slices of the thinly cut salty pork on top of my burger. The drink selection is diverse. I usually go for a Mezcal and a grapefruit Radler. Sitting in the outdoor area is a must. Burgers Never Say Die- Always order 2! The burger has a chargrilled patty that takes me back to the 80s when McDonald’s was the ultimate reward. The burger will melt in your mouth and they literally give you all the fries they can give you! Views: Intercontinental Hotel Rooftop- 73 stories up it’s the best most comprehensive view of the City of Angels. It’s a must!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Stevon Lewis, my best friend who I met at 12 years old. Stevon has known me the longest out of anyone who does not share my last name. In fact, he’s not even a best friend he’s my brother in that my Dad called him his son as well. Stevon has been there for ever major achievement and the lowest of lows in my life. He has always been there with an encouraging and sobering voice. I couldn’t ask for a more supportive connection and appreciation for our friendship. Iron sharpens iron and Stevon is definitely the other sword in the equation that yields my zeal for success.