We had the good fortune of connecting with Duff Ferguson and we’ve shared our conversation below.

Hi Duff, where are your from? We’d love to hear about how your background has played a role in who you are today?
I was born in New York City, but raised in rural New Jersey in a little blue collar town. In retrospect, that was a bucolic place to grow up, but all we dreamed about as teens was getting out to a city! I got back to NYC as quick as I could. Later I moved to San Francisco, Oakland and now Los Angeles for many years, and — for me — the city is still where it is at. The desert, mountains and beach are right nearby, but where I live in Koreatown is an urban walking zone. My daughter’s school is 1/3 black, 1/3 latino and 1/3 white, so she’s growing up with a diverse experience way better than anything I had when I was a kid. Cities are bustling full of people and ideas always brushing up against each other and mixing it up in new ways. We also get the best of all the best food. My LA company is now hiring more people located in remote places who are making great lives as full professionals. It’s a cool way of living, but I still prefer the stimulation in a place like Los Angeles.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My company is a Google Premier Partner digital marketing agency that specializes in growing online sales via Google Ads & Facebook/Instagram for e-commerce and B2B clients. We specialize in two things: delivering more sales and taking clients to that ‘Next Level’ through better data, strategy and team execution that gets smarter every month. We leverage every click as a learning experience to improve performance, develop up-sell and cross-sell opportunities, and just keep improving on ROAS and KPIs. Since 2004, we’ve helped hundreds of companies achieve high growth in online traffic and sales with PPC/SEM, Paid Social and SEO. We have a 96% client retention rate, 5-star ratings and numerous case studies and reviews to show the team’s success. One thing we’ve learned is that our work is never done. Our clients always have new customer segments to explore, new ads to try, and new keywords to go after. We track competitors closely and move in line with industry trends. And. of course, Google is always changing up its algorithm! There have been some challenges along the way. We’ve had to learn to flex along with our clients quickly in times of crisis like we’ve had in 2020. Sometimes the work is about executing away steadily on a good plan, and other times you just have to put out fires as fast as you can! But we’re lucky to have some dedicated and inspired employees who keep bringing their best ideas and acting as good stewards for our clients and their precious marketing budgets. That helps everyone feel better, even when the economy is under fire.

Any great local spots you’d like to shoutout?
There are so many amazing things to see. • For Hollywoody photos, I love the silver statues at La Brea/Hollywood • For big views, the Baldwin Hill Overlook is tops • For food, Jitlada in Little Thai Town and El Cholo in Ktown • Exposition Line to the beach is an amazing and easy day • Any show at the Wiltern Theater or the Hollywood Bowl will impress

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There’s a great Trust called the Hollywood Sign Trust that was founded by a few Hollywood celebrities back in the 1970s to restore and protect the Sign forever. Everybody enjoys seeing the Sign, but not many know how expensive and difficult it is to maintain a 45 ft Sign perched on a steep vertical slope above Los Angeles for 90 years! In addition to maintenance, it requires high security to protect it from vandals. There’s a dedicated group of people that manage the Trust funds so it will remain on Mt. Lee for all time. They are unsung heroes in LA! WEBSITE: https://www.hollywoodsign.org

Website: https://amplitudeagency.com
Email: duff@amplitudeagency.com
Linkedin: https://www.linkedin.com/in/duffferguson/
Twitter: https://twitter.com/amplitudeagency
Youtube: https://www.youtube.com/channel/UCPIM86ck3fNQ1GxyDbm0Rnw/

Image Credits
Katie Stone