We had the good fortune of connecting with Jim Osorno and we’ve shared our conversation below.
Hi Jim, what was your thought process behind starting your own business?
I love to create. I love to bake. I love to share. These are what pushed me to start Broadway Baker. Growing up I was always in the kitchen with my Mom + Dad and Grandma O watching them, learning from them and helping them create delicious food. I was particularly drawn to baking and loved sharing our creations with friends, teachers and family. As an adult I baked Opening Night gifts for casts + crews, created birthday cakes for friends and shared my baked goods at holidays and gatherings. I wanted to do my own thing— and baking + selling my goods seemed the perfect fit for me.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We’ve come a long way! We just opened our kitchen + storefront in Santa Monica (after almost a year of permitting and construction) on February 1st. I started Broadway Baker baking out of our apartment oven in NYC. After many years of sharing commercial kitchen space, we now have our own beautiful place! It’s truly been a labor of love. Tom + I couldn’t be more happy. The outpouring of support from our local neighbors + community, friends + family and online social followers + customers has been incredibly wonderful. We are extremely grateful + thankful. And especially during these challenging and changing times we feel lucky to be doing what we LOVE to do.
Any great local spots you’d like to shoutout?
Will Rogers State Beach. Courtyard Kitchen. Pacific Palisades Overlook Park (a new find for us). Caffe Luxxe. Loqui.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My partner, Tom, has supported me immeasurably from the get go. He is a huge reason as to why Broadway Baker has been able to grow + thrive. He is super creative (he designed our beautiful storefront + open kitchen)! He’s got wonderful ideas on how to take our business to the next level (he developed our #socialdistancing Preorder PrePay Pickup platform). He loves welcoming guests in and helping them choose the perfect treats for their needs. He’s encouraging, uplifting, super positive and filled with so many awesome ideas (he’s currently creating an in-store installation honoring frontline people we know and our loyal customers). Tom is my perfect partner.
Yelp: Broadway Baker