We had the good fortune of connecting with Lisa Grossman and we’ve shared our conversation below.

Hi Lisa, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
This is a great question! I am sure that most people have debated this at some point in their life (whether professionally or personally). I don’t think there is a hard and fast rule for this. There are a number of factors that come into play… time, money, energy, support (just to name a few)! I hadn’t thought about giving up on my business until COVID-19 started to effect it. I literally had to give up certain components of my business because of COVID-19 & the Safer at Home ordinance, I didn’t have a choice. I have had to completely transform my business. My business model prior to COVID-19 was to provide private, in-home services. Now I am providing 1:1 virtual consultations. I am doing my best to be flexible and go with the flow. I could have given up but I’ve chosen to power through. COVID-19 aside, I am not one to give up very easily. When I commit to something I give it my all… and if that results in failure then I have a tough conversation with myself at that point. This hasn’t happened many times in my life. As I have grown older, I have learned my limitations. I know what my strengths and weaknesses are and how I can use both to grow both personally and professionally. I really don’t like giving up, especially when I have a choice or see opportunity to make a change!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am the owner and founder of South Bay Baby Care. I started my business a little over 2 years ago. I’ve been a Registered Nurse for 8 years now. Prior to starting my business I worked in the clinical and hospital setting. After having our second child in 2017, my husband and I found that the hospital hours were going to be difficult for our family to navigate. I wanted to continue doing what I loved and felt passionate about so I took the skills I learned in the hospital and applied them to the business model that I created from the ground up! My first job as a Registered Nurse was in the ICU. I performed CPR many times during my time in the ICU. This is how I gained the experience necessary for teaching CPR classes efficiently. My most recent position was at Cedars-Sinai on the Mother/Baby unit. I gained a lot of knowledge and skills in postpartum recovery, breastfeeding/lactation and newborn care during my time there. Prior to this, I worked in research conducting and executing clinical trials for patients with terminal cancer diagnoses. I think research is so important as this is how we gain scientific, validated knowledge that we can apply when helping and caring for others. There is so much information on the internet and it’s important to find the correct information because there is a lot of fluff out there! I make sure I provide my clients with peer-reviewed information so that they can feel confident in the care that they provide for their family.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Honestly, I would take them hiking in either PV or Malibu (or both)! The views are amazing and you are away from the hustle and bustle of the city. I would pick up lunch from a yummy local spot to enjoy eating while taking a break.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
At this very moment, right now, my kids! My 4 year old says that mommy works to help babies “get their food” so that they aren’t hungry. He also says that mommy helps to provide food for our own family by working. He reminds me of the purpose behind what I do and how I am important to families and how they are important to us too. By helping families feed their babies, they help me feed my family by supporting my business. It comes full circle and I am so thankful!

Website: www.southbaybabycare.com
Instagram: southbaybabycare
Linkedin: https://www.linkedin.com/in/lisatianogrossman/
Facebook: https://www.facebook.com/SouthBayBabyCare/
Yelp: https://www.yelp.com/biz/south-bay-baby-care-manhattan-beach-3

Image Credits
Self Image Photography, Courtney McCain Photography