We had the good fortune of connecting with Aaron Glascock and we’ve shared our conversation below.
Hi Aaron, can you walk us through the thought-process of starting your business?
I spent nearly 15 years abroad in Asia and Europe and when I returned to California last year the job market (predictably) didn’t really welcome me back with open arms. I sent resume after resume out and signed up for at least a dozen different job sites but got little to no response and ultimately no offers. In lieu of watching my savings dwindle, I started driving for rideshare apps, or delivering groceries and meals. I drove for 60 hours a week to make ends meet and I wasn’t getting ahead or devoting much time to bettering myself or getting ahead. That’s when I decided I needed to work for myself and put my energy into something I’m passionate about. I studied photojournalism in college and started to really fall in love with photography overseas, taking hundreds of pictures whenever I’d visit a new city or location. I remember my first camera was a 3.2 megapixel point-and-shoot and I thought it was the best camera in the world. It wasn’t. But it sparked my love for photography and video, and has led me down an epic multi-media journey. So when faced with starting a business of my own, I focused (no pun intended) on what I was most passionate about – photography. I also have an affinity for design and architecture and knew instinctively that real estate photography was the right niche for me. In addition to my trusty camera, I use drones and 3D cameras to create a wide variety of photo and video services for agents, designers, builders and remodelers to capture creative content that sells. And I love every minute of it.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The toughest thing for photographers to do is to stay on top of the ever changing tech and trends. Luckily for me (and my clients) I’m tech guy and I’m constantly seeking out the latest tech news. Two YouTube creators I follow, Marques Brownlee and Potato Jet, do the best reviews of new cameras and tech, and they really help make it easy to stay informed. It’s one thing to be on top of the latest tech, but knowing how it use it (and be creative) is a whole other thing, so I often look to some mentors of mine (also on YouTube) for some creative inspiration, and two of my favorites are Peter McKinnon and Casey Neistat. While they aren’t real estate photographers, they’re creative geniuses who help me develop new ideas for my own work. This sounds like an advert for YouTube, but to be relevant in today’s fast moving world, one needs to be in touch with the latest tech (and trends) all while remaining innovative creatively. And as it turns out, YouTube is a really good resource that allows photographers like me to remain innovative in a world that will pass you by in an instant if you’re not on top of your game. Currently Virtual Reality (VR) and 3D Tours are all the rage in the real estate market and it’s forced me to learn the ins and outs of 3D cameras and photography and how they’re stitched together to create virtual worlds. This might seem like a daunting task, but I find it exhilarating to learn this new tech and I get excited about all the new ways I can use it and apply it to my business.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Having lived in other countries for 15 years, I often have friends visiting from all over the world. This being Los Angeles, tacos, night clubs in Hollywood and the local beaches are always a few of the favorites, and don’t get me wrong, I love a good taco by the beach, but there’s so much more to see and do – especially when you have a week. I say skip the city tour and explore California’s beauty. I’d rent an RV or a trailer and seek out the state’s natural beauty starting up PCH to the central coast, to the mountains in Mammoth, the lakes of Tahoe and the desert valleys of Joshua Tree – spending a couple of days at each and hoping they can extend their trip for another week.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to send a shoutout to Veterans in Media & Entertainment (VME). Members come from creative and corporate leadership positions to production trades and artisans, and at all career levels, with 3,800 members across the nation. They offer classes and mentorships to veterans returning from service looking to expand professionally their creative talents. VME connected me to my mentor, Buzz Covington, a naval aviator, pilot and photographer (https://covingtonphoto.com/).
Aaron Glascock – Photographer & Multimedia Specialist