We had the good fortune of connecting with Abbe Feder and we’ve shared our conversation below.
Hi Abbe, how did you come up with the idea for your business?
When I went through a six year infertility journey, it was so incredibly isolating. My husband and I needed an outlet for our grief, which is why we started our podcast, Maculate Conception. Once that podcast was released, women from all over the world were reaching out to me to ask me for an ear, some heart, some advice. I am not a trained medical professional, but it was so clear to me that women and couples in the midst of their journeys needed to share grief, hope, loss, run ideas off of each other, and help navigate the turbulent waters together. I knew with certainty that I was meant to help others along the way. That’s how the initial seed was planted for InCircle Fertility. I moved to Los Angeles as an actress in my early twenties. I did it all, like we do, to pay the bills. I still act. I write, I produce, but to be able to start a company doing work that is so impactful and meaningful is incredibly fulfilling.
What should our readers know about your business?
InCircle fertility combines professional expertise, industry know-how and an abundance of empathy and compassion, We want to meet women (and sometimes couples) wherever they are in the world and wherever they are in their journeys to parenthood to provide the support and guidance so desperately needed to find a resolution. Years before my infertility diagnosis, through a mutual friend, I met the incredible Sophie Dornstreich. We didn’t become friends immediately, but as Sophie comes from a background in social work, when the timing turned out to be in our favor (which rarely happens in the infertility world), we reconnected through our own shared infertility grief and struggle, and founded InCircle. With InCircle, you get two coaches. Sophie and I work together with our clients to provide double the personalized support. Out philosophy is that while we all know it takes a village to raise a baby, we talk less about the village needed to make a baby. We are that village, and we work with clients one on one (or really two on one) to ensure they have every support in place: how to talk to friends and family about what’s going on, should they see an acupuncturist, are they getting the most from their doctor or fertility clinic, is their doctor a good fit for them, should they keep going on their current course or switch treatment? The world of Assisted Reproductive Technology (ART) is still the Wild West. We help our clients take control of a process which often feels completely out of control. We provide a framework to empower women enduring heartache to make clear decisions. We were so excited to launch our business right around the time pandemic started. Then, like everyone, we had to alter plans, sustain disappointment, and put things on hold. Most fertility clinics closed and women who were preparing to start treatment had to pause. The future was so unclear. As things started to reopen with safety protocols in place, we were actually able to launch in the middle of the pandemic. We knew we’d be able to take clients all over the world, but we didn’t think the majority would be outside the LA area. Because of the reliance on teleconferencing in this “new” way of living, we have clients in Japan, Canada, on the east coast, across the country, and, of course, here in LA. It’s been so freeing to be able to reach women in need everywhere.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Eating is one of my favorite pastimes and I love dining out. The Los Angeles restaurant scene is so exciting to me. If my best friend were visiting I’d most surely hit Petty Cash for amazing margaritas and a huge sampling of tacos, I’d go to my two favorite Italian spots: Osteria la Buca and Osteria Mamma. Each have their own perfect dishes….the homemade spaghetti Cacio e Pepe at Osteria la Buca is something I wake up craving sometimes. I love Little Tokyo downtown for sushi, and my favorite “out of the way” bar is called The Copper Still, they have a Negroni week in the summer that is out of this world. Next door to The copper still is an incredible Pupuseria called Juaragua, so you can grab a pupusa and a Negroni…I mean, what’s better!!?? If I took a break from eating, I’d bring my friend to a movie at The Arclight. It truly is the best movie theater in Hollywood. I love going in the middle of the day when it’s less crowded and chow a giant tub of popcorn while catching a majorly high quality film. I like to drive to the park just under the Hollywood sign, and in general hiking while friends are in town is always popular. It’s also nice to take the 10 up the coast to where it becomes highway 1. There is something magical about turning from the highway and seeing the water glisten. There are so many choices!! Recently, my family joined both the LA Arboretum and Descanso Gardens. Each offers a peaceful vibe, flora, and tons of animals of all kinds to scope out. I’d highly recommend it to those with kids.