We had the good fortune of connecting with Addison Brasil and we’ve shared our conversation below.
Hi Addison, is there something that you feel is most responsible for your success?
When I look at what has lead to the most success for me and the brands I have helped build in my career – it all centers around the importance of connection. Both personally and professionally, I am most proud of my ability to see others as they are, seek to understand them and help them to feel less alone. Over the course of my career, this has been the special ingredient that allows me to be a conscious multi-hyphenate in a world that wants you to choose one thing and do it well. Cultivating relationships that are balanced and boundary driven are the cornerstone of my what I consider true wealth – my relationships. Both the conscious concierge I founded and tethr (a men’s mental health and wellbeing platform) seek to connect and align. Getting to know members on a deeper level allows me to focus on what matter’s most when making brand decisions – what will create the most impact? Meaningful connections hold immense value to everyone involved – they are a long term investment with high rewards. From producing social impact narrative films to conscious connecting in real estate, to becoming a co-founder of tethr – it all comes back to connection.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I have the privilege of being an intentional multi-hyphenate as a professional based in Los Angeles, CA. This path was not one that I got to follow, but rather have explored and created on my own. At the core of what I do I am a creator and connector with one primal goal – to connect people to a greater sense of self and community. This is something I have explored as a choreographer, writer, producer, founder and philanthropist. Finding the balance was not easy, but when I found it, I knew I was home. Today I act primarily as the Head of Brand & Impact for tethr (a peer enabled men’s mental health and wellbeing platform available in the app store). This involves honoring real stories and encouraging them to be shared and wellbeing to be explored. In addition, I recently produced the short film The Great Artist alongside Purpose Co. and award winning director, Indrani. This film is another opportunity for me to explore a nonfictional depiction of a man’s mental health journey and normalize sharing it. In the midst of balancing aspirations in Hollywood and Silicon Valley, I have to admit real estate is like my fantasy football. I love it and it always finds its way into the mix. I specialize in conscious referrals across the globe and every once in a while I represent friends and family too. What have I learned? Their is no manual for a social impact driven entrepreneur – you must be guided by the impact you see the most value in creating. It only has to make sense to you.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When you move to LA, there is a long waitlist of friends and family eager to visit. When I am showing people around or spending my days off I try to be really conscious about how and where I spend my time in the ever changing landscape that is LA. California’s nature is what I like to share most.
A hike in the Santa Monica Mountains, followed by an exploration of the less popular beaches along the PCH in Malibu. I always make a point of taking people to my favorite restaurant on Zuma beach – The Sunset. Driving the canyon from my home in Calabasas to the PCH is one of my favorite drives of all time. The rocks and deep canyon which eventually leads to the ocean is always special to me. Adding the Jurassic Park theme song as you drive through for extra effect makes it even more fun. I like to show my favorite real estate as I take people around. When it comes to eating – support local.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
tethr’s in app culture and community exists because of our champions. I am beyond grateful for this incredible journey. Also, for the impact I have been invited to help create and the people who connect with me daily to extend expertise, experiential knowledge and excitement to redefine what it means to be an emotionally aware man in 2020. We are not alone.
Huge shout out to our fearless leader, Matt Zerker, who quit his lucrative job in finance and sold his home to make sure that the free tethr app exists today for men across the world. He constantly reminds our team and our members that ‘struggling doesn’t make you less of a man, it makes you human.’ Titans in the wellbeing and tech world have paused to offer advice and encourage me- this is not lost on me and I am forever grateful. What may seem like a small seed of advice has the power to grow into so much more.
Thank you to Dr. Mark Goulston, Jenifer Merifield, Margaux Glaser, Brandon Haley, Jason Felts, Chip Conley, Zak Williams, Dr. Kieran Kennedy, Tom Soto and to all of the men in our community who keep the container safe and offer their courage and vulnerability to better themselves and the world.
Other: https://www.consciousreferralsrealestate.com/ https://www.teambrotherbear.ca http://store.tethr.men/
Benjamin Patterson, Tabitha Lupien, Chirs Cherrie, Dane Wagner