We had the good fortune of connecting with Adria Ali and we’ve shared our conversation below.

Hi Adria, what’s the most important lesson your business/career has taught you?
Resilience is the true key to success. Being able to fail time and time again without losing focus.

Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My story started in fitness. I was, and still am a certified personal trainer. My love of fitness started young and grew into all things health. From the foods we eat to the supplements we take and the many toxins we need to avoid. However, while on the job I sustained an injury which led to a pivot in my career. I began learning the science of SEO (search engine optimization). I realized that no matter how amazing your content or product, it needed to be found and seen to be impactful. I continued to train for fun but SEO became my new passion and career for the next 14 years. During that time I still coached fellow employees and trained on the side for fun. While I loved the world of search marketing, I still felt a void in my life. I began creating natural products for friends and family while pursuing my certification in organic formulations. One day while getting my hair cut I ran across the writer of “Will and Grace,”  I explained the products and after sending her a trial batch, she urged me to create a website, Everyday Essence was born and my new journey began.

My newfound passion didn’t come without its struggles. I wanted to create organic products using powerful ingredients that could heal and rejuvenate the body without harsh chemicals. In many cases, these ingredients had never been used before. I zeroed in on an ancient mineral complex known as Shilajit. I had been taking this product for many years as a supplement. Packed with 84 ionic vitamins and minerals, this complex would be the perfect ingredient to help those with skin conditions and prevent aging. However, Shilajit wasn’t an easy compound to work with, this sticky resin was acidic and formulations needed trial after trial to be useful. After 2 years and many test batches, my first product was finalized, Skin Therapy. Following that came our natural toner, Shilajit Vitamin Mist, and our Hair Growth Spray, Phoenix Hair Growth Spray.  Next, I created Saffron Gold, a natural face and hair oil, and a complete line of natural deodorants. I am currently working on a new Shilajit face wash. While I can look back and be proud of all I’ve achieved, I believe the true gift the business has given me is perseverance. Failing time and time again humbles you and teaches you strength by default.

While the path to my business was not linear, looking back I can see that all of my occupations have played pivotal roles in my business. My passion for all things health and fitness fuels the brand and my products, SEO allows me to position the brand on search engines and optimize the website, and formulation classes have allowed me to bring these products to life.

The Everyday Essence brand uses organic ingredients with the help of the most natural preservatives. Radish root and Silver can be found throughout our ingredients as a way to preserve the products without the use of harsh chemicals. We use powerful time-tested ingredients and stand by our motto, “Backed by science, approved by Mother Nature,” as a clear testament to our clients.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Los Angeles is full of wonderful places to eat from the natural food stores that double as restaurants to the amazing Asian and Hispanic restaurants. Some of my favorite restaurants are in the San Gabriel Valley, Pholicious, Urth Cafe, and all the healthy options at Erewhon’s organic market.

The beaches provide a quick oasis from the hectic, fast-paced LA life. Santa Monica Pier and Malibu for the more upscaled and fun aspects, and Laguna for the more peaceful and remote.

Los Angeles is also blessed with several museums such as the Getty which gives you a scenic view of the city, and LACMA for modern art.

The Huntington Library is always a favorite for all of the lush gardens, as well as, the art inside.

At night it’s fun to attend throwback movies at the Hollywood Forever Cemetery and on Sundays you can find numerous flea markets and the ever-famous Pasadena Swap meet, which is held at the Rose Bowl.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Dedicated to the family and friends that inspired me, encouraged me, and cheered for me through out the milestones of the business.

Website: https://everydayessence.shop

Instagram: @everydayessenceorganics

Other: Amazon Shop: https://www.amazon.com/Brightening-Carotenoids-Antioxidants-Everyday-Essence/dp/B08FY736HH/ref=cm_cr_arp_d_product_top?ie=UTF8

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