We had the good fortune of connecting with Agustina Laboureau and we’ve shared our conversation below.
Hi Agustina, how does your business help the community?
I have developed Derecho Creativo (Creative Law) as a legal branch, a way of practicing law in an empathic way, helping artists, creators and innovators make a living in the creative industries with business strategy and legal resources (knowledge that is not always accessible to this specific sector).
With my extensive experience in the creative industries and my artistic spirit, I managed to create an accessible legal language for those who needed to understand intellectual property the most: artists, creatives and entrepreneurs. This is how I managed to consolidate a community of 20 thousand people on social media and gain more than 500 clients on the rise.
With @lawgustine I can give self-management legal tools to a sector that includes a range of activities from architecture to production of video games.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My differential to exercise intellectual property is in my understanding of artistic practice and my deep interest in cultural activity, that is, I consume daily what I dedicate myself to protecting, for what I understand its value and dynamics.
I forged my way to where I am today with a lot of study, work, effort, dedication but above all with an open mind to understand that intellectual property is not a legal practice isolated from other disciplines; that is why I not only dedicated myself to studying law but also marketing, communication, finance, design, art and experience economy.
The most important thing I learned this past years is that a person who is happy with your work is your best advertisement so I work empathically, putting myself in my client’s shoes, but with professionalism.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite spots in Buenos Aires City:
I would propose to her to get up and go for a coffee at Baltha, in Belgrano, a signature cuisine coffee place. From there, we would take a tour of the rose garden and the Palermo lakes , a beautiful green space in the city. Then we would have lunch in some magical little place in Palermo, the bohemian neighborhood of art and design in Buenos Aires: it could be in Anafe, las Flores, Chui or Dabbang.
Later I would propose to do the guided visit to the Teatro Colón, the most beautiful theater in the region (and in the world), so that we would later go to some avant-garde theatrical show on Paseo La Plaza, and end up having dinner in Osaka, Warnes, Sacro, Mudrá, Anchoita or similar restaurant. Finally, we would end the night on a rooftop like Alvear, Sky or one of the area.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents have always taught me the value of effort and meritocracy, I have always seen them work their way through life so I have done the same. I have had great mentors in my academic and career path, so I tend to do the same and I am always weaving networks, empowering young professionals and learning from the most experienced.
My husband and my little one have also been by my side, supporting the loads of work I had during the pandemic (working from home), and always believing in what I was doing as something of great value.
Also, both my brother and sister have been fundamental to acknowledge my path, help me develop my creative language and make my work visible.
Finally, my friends are always supporting me and of course my clients and social media community that keep recommending my work and empower my communication.