We had the good fortune of connecting with Alana Mitnick and we’ve shared our conversation below.
Hi Alana, what inspires you?
People who dedicate their lives to helping others. Especially those who establish or work for non-profits, giving everything to the communities they serve. Women helping women. For so long it seemed like there was this unnecessary competition between women, this belief that there wasn’t room for all of us at the table. I’m inspired by the women who understand that we’re not in competition with each other, who value the community of building relationships with one another & helping each other so we can all rise together. Getting out of my bubble – traveling, exploring new places & experiencing other cultures. Meeting people I may never otherwise have interacted with. Learning from others. Trying new things. Viewing the world from a different lens.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Growing up in Los Angeles, I knew at a young age I wanted to produce commercials. Over the years I’ve worked on a range of budgets, filmed across the US & abroad, and worked on everything from TV commercials to movie promos, photo shoots & digital content. For me, the most rewarding work I’ve produced, are the PSAs & projects that share the stories of the brand’s social impact. I’m now expanding on this to both help brands tell these stories, as well as engage their employees & consumers in the incredible work they’re doing in their local communities. Outside of my day job, giving back has always been a top priority for me. As a member of Junior League of Los Angeles (https://www.jlla.org/), volunteer for Make A Wish, and volunteer & advisory board member of Manifest Works (https://www.manifestworks.org/), I’ve been able to have a hands on impact in my local community. I’ve also recently joined Green The Bid (https://greenthebid.earth/) as an ambassador to promote sustainable & regenerative practices in commercial production. HER, Helping Each other Rise, was founded on my desire to genuinely connect with other women in the entertainment & advertising industries. I love meeting new people, and wanted to create a space where women could gather & get to know each other in a more intimate setting without the pressures that come along with larger, more formal networking events. HER creates a welcoming space for women to connect, build relationships, inspire each other & empower one another to grow personally & professionally through dinner parties, volunteer events, happy hours & workshops. It all comes down to community. As humans, our very human nature craves to be a part of something. Consumers want to support brands with a greater purpose, employees want to work for companies that are purpose driven. It’s possible to be a sustainable company, prioritize social impact, and still make money. In fact, these brands tend to outperform companies without a purpose. For us to continue to evolve as a society, and maintain our planet we need to work together. Doing good, building community, and spreading the positivity of these actions are the guiding principles I continue to live by in both my personal & professional life.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Assuming it’s non-covid times, these are some of the top spots I’d take my friends to explore, broken down by neighborhood. Day in Hollywood –Coffee & Breakfast @ Sycamore Kitchen, Hollywood sign hike, dinner @ All Time, drinks at Bar Covell Downtown Day – coffee @ G&B coffee, visit the Broad Museum, lunch @ Belcampo, walk around Arts District, dinner @ Bestia, drinks on Ace hotel rooftop Malibu Beach Day – Coffee from Joules + Watts, breakfast burrito from Lily’s, Los Liones hike, sunset drink & apps @ Moonshadows Day trip to Ojai – coffee @ Beacon coffee, local hike, wine tasting @ Old Creek Ranch & Winery, dinner @ Ojai Rotie Sunday in the neighborhood (Weho) – coffee & Breakfast burrito @ coffee coffee, Weho Farmers Market on Melrose Place, hike Runyon, Dinner @ Connie & Ted’s, Drinks @ Norah or on EP&LP rooftop The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There would be no HER without Mimi Sanouvong encouraging me to find a way to support women helping women. Shout out to our incredible chefs Nicole Gomez (https://www.instagram.com/chefnicolegomez/) & Michelle Lainez (https://www.chefmichelleandcompany.com/) for providing phenomenal food at our dinner parties. To the wonderful speakers, workshop leads & hype women who have continued to promote, join and lead HER, including Heather Rosen (http://thisishr.work/), Jacqueline Dalunde (http://www.apparentlyjack.com/), Toni Purry (https://www.tonipurry.com/), Crista Samaras (https://www.morebrave.com/), Mary Beth Ferrante (https://wrk360.com), and Ellen Wong & Sam Williams (https://wearealldaughters.co/) to name a few. And of course, big shout out to all the women who have showed up with their full selves to participate in HER events, to learn together, meet new people, build friendships, be vulnerable & grow as a community. Favorite related book is Art of Gathering by Priya Parker.
Jacqueline Dalunde & Tara McVicar