We had the good fortune of connecting with Alex Hallerman and we’ve shared our conversation below.
Hi Alex, what is the most important factor behind your success?
Passion. Music is this gray area between professionalism and friendship where I think passion separates people. I’m an avid fan of each of my clients and I’m grateful to be able to work with such talented individuals, let alone be entrusted with decision making throughout their careers. We get excited when we hear ideas whether they are full demos or just voice memos. To us it hasn’t been about the certain number or statistic, most of the time it’s really boiled down to just making incredible music that we hope other people will appreciate.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I think it’s the energy this crew has that differentiates us from a lot of other teams and the way we function as a team and not just as manager and individual clients all the time. Forming that perfect team on the other hand was not easy. Being an artist/producer manager requires you to interact with a lot of different personalities both in your circle and outside of it which can be too much for some people. I have a background in Communication which I think helped a lot when it came to networking because I could evaluate conversations and read the room easily. I also worked a lot of sales jobs when I was younger which I think helped steering conversations which I find myself doing a lot now. It all starts with the song though so the most important aspect has been remaining true to the passion I have for music, specifically the artists I work with-as I think that’s what makes a good manager a great manager,
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
COVID restrictions finally loosening up. Nashville hot chicken is making a serious comeback. Gjusta makes a great breakfast. Sidecar donuts can absolutely be dinner everyday. It’d be a week long trip of eating for me.
Who else deserves some credit and recognition?
There is no shot I would be where I am today without help from a lot of selfless people I’ve met along the way. I think most of them would prefer to remain anonymous but I definitely would like to shoutout my good friend Despite. He runs a collective of super young but insanely talented producers that are carving a spot for themselves in the industry right now. Despite and Good Label Bad Label have been a huge resource for me and my clients and we would not have made it this far without aligning ourselves with a team who’s interests are very much the same as our own.
Photos by Kwesi Mark