We had the good fortune of connecting with Alexandra Massetti and we’ve shared our conversation below.

Hi Alexandra, we’d love to hear about how you approach risk and risk-taking
Taking risks and pursing constant curiosity have been the foundation of my success. I believe that jumping right into the work will answer more questions than theorizing. I see risk as an essential part of growth, I am constantly uncomfortable with my next moves. I make many unpopular decisions in all parts of my life but it has only added to the richness of my dreams.

What should our readers know about your business?
My company builds business development teams for start ups. My goal is to make the new ideas in the startup world profitable as quickly as possible. I have approached my company the same way I would a clients and one of the only ones in my industry. The major difference in my company is that I am not a consultant, my approach is hands on. I jump in and do all the work needed before I ask anyone else to follow my lead. I take a limited clientele and as the demand has risen I look forward to my expansion.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love Los Angeles, it has become home for me and showing it off gives me pride. I live in Hollywood so the constant flow of events allow me to take my guests to shows like Jimmy Kimmel and movie premiere they cannot experience anywhere else. My favorite restaurant is L’Antica Pizzeria da Michele, it is famous for its pizza and relocation from Naples after the movie Eat Pray Love. My favorite beach is Manhattan Beach and always on the list. Theater is a bit part of my life so The Rockwell and El Cid always have fun live shows and parodies with some of the best talent you will experience.

Who else deserves some credit and recognition?
I have been inspired by my own family who own multiple businesses and are true to our traditional Italian roots to find success in what we know best. I am incredibly lucky to have a great group of friends who have stood by me through this whole journey and never doubt my abilities. The wonderful people in my life are spread all across the world and their diverse lives have all added to my ideas and ability to be fearless.

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