We had the good fortune of connecting with Christine “Ammo” O’Day and we’ve shared our conversation below.

Hi Christine “Ammo”, what was your thought process behind starting your own business?
The idea to combine fitness and nutrition with spiritual practices and magic came about from being frustrated as a personal trainer. I started realizing that I wanted to incorporate other modalities to help my clients. At some point I noticed that if I just worked on the physical body and ignored my other practices, I felt out of balance. The same thing happened when I did my magical work but ignored my body. I figured if combining both worked well for me, it might work for others as well.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am a personal trainer and esoteric life coach. I combine fitness and nutrition with yoga, energy work, tarot, astrology and magic to bring the mind, body and spirit into balance. Each clients sessions are customized to their individual goals, with focus on specific areas that need attention. My ultimate goal with this approach to help my clients reach their full potential. I believe we are all here for a reason and in our lifetime our job is to tap into our inner voice, find out what our souls purpose is and then do everything in our power to achieve that goal. I developed this system through trial and error with myself. I have worked out since high school and started practicing witchcraft and magic in my late teens. I started to see a pattern, noticing that I felt better and more in sync with myself and the world around me if I took care of my physical body with exercise and healthy food as well as my spiritual practices. If I only focused on exercise, I felt out of alignment with nature and my ability to tap into my power. If I only did my spiritual practices, my body felt sluggish, my digestive system was always out of whack and I couldn’t focus or sleep soundly. Initially I struggled with being a personal trainer in a big chain gym and feeling like I couldn’t help my clients the way I knew I could on my own. I came to the conclusion that what I needed to do hadn’t been done before in the same way and I needed to get out of the box I had put myself in. The biggest lesson I’ve learned is to not feel like I’ve failed if a client doesn’t succeed with my program. I can only truly help someone if they’re ready to do the work. I want the world to know that by taking care of your body, both physically and energetically, you can be happier, more centered and less effected by negativity and fear. If I can help people tap into that place within themselves, its all worth it.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would definitely bring them to Moonshadows in Malibu for dinner overlooking the ocean. Santa Monica and Venice Beach to hang out. We would shop at The Crooked Path in Burbank for all their witchcraft and magic needs, Work out at Equinox West Hollywood. Drive to the desert to show them Joshua Tree and take them wine tasting in Santa Barbara. I’m a native New Yorker, only in LA for 2 and a half years and these are my favorite spots.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a shout out to all the people that made my years in the nyc nightlife so much fun. The rock scene, the burlesque scene and the goth scene all had a huge influence on me and so would not be this person without all of them.

Instagram: ammothefitnesswitchla

Image Credits
Adrian Buckmaster,Hellion photography

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