We had the good fortune of connecting with Alexandra Reed and we’ve shared our conversation below.
Hi Alexandra, what was your thought process behind starting your own business?
I followed the nudges that I felt in my heart… it sounds simple but it was definitely the more challenging route to choose in the fork because there was no guarantee and there really is no guarantee ever, so why not do what lights you up??? I knew I was drawn to something that would change the course of other peoples lives whether or not it would change mine. Which of course it has. I do more than one thing in terms of “my business” but each industry I am involved in supports the other, my kids yoga biz supports my voiceover biz with the storytelling aspects of both which in turn supports my work in energy/reiki realm to help people unravel the stories they tell themselves that hold them in a place that may no longer serve their dreams. I may not have a traditional looking business, but it all serves me and my livelihood and most importantly keeps me fulfilled,
Let’s talk shop? Tell us more about your career, what can you share with our community?
My voice acting is an ever evolving extension of me, which it makes it the most exciting thing to be able to share. Each time I walk up to the mic whether I am doing an audition, commercial work, or a character for a video game that sounds very far from my natural speaking voice, it is all an extension of me. I often get feedback that my take on a particular audition is “different” or “interesting” which I used to take as a criticism in the beginning of my career and now I know it is such a gift. Many actors end up with the same read on one piece of copy and all sounding very similar, my unique point of view helps me to stand out. The journey thus far has been challenging due to that very thing. I began to train myself out of my interesting perspective to my detriment and eventually found myself again because the most important part of our work is authenticity. As voice actors we do not have the luxury of the whole body and face to express, all we have is our voice. The microphone picks up all of our self doubt, our desperation, and of course the opposite all of our enthusiasm, our excitement, whatever it is we are feeling, the mic will hear. Thus living the most authentic moment in the copy (voiceover script) is crucial and one of the hardest parts of the job because our ego wants to get in the way to say “no its this way”, “the client wants this”, etc. etc. Yoga has been really helpful here to remind me to be present to live the moment in front of me, whether it is written in front of me or physically in my reality. I am so excited to continue to share my voice for all types of stories.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite cafe in LA is Trails in Griffith Park. We would start our first day there with a capuccino and a pastry. Then hike with my pup on one of the many trails in Griffith. The best homestyle Chinese food is Woon Kitchen in Fillipino town/ Rampart Village, we would for sure eat dinner there! I grew up with Keegan who owns and runs it with his Mom! We would thrift store hunt in Silver Lake on Sunset and Highland Park on York and Fig. We would absolutely spend a day hiking in Topanga, thrift shop at Hidden Treasures, and then eat dinner at Inn of the Seventh Ray. We would drive out to Point Dume in Malibu and spend a day on the beach then eat thai food at Cholada on our way home. We would have to go to Disneyland for a day (even though thats Anaheim)… wow all of this sounds like quite the fantasy in Covid times :)… If it were baseball season would get a Dodger Game in! And of course my two favorite museums the Norton Simon in Pasadena and The Huntington Library and gardens in San Marino with cocktails and dinner at the Raymond on Fair Oaks afterward. This is so fun to think about !
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The Voiceover Doctor in Burbank is why I am where I am today in my voice over career. This community built up my confidence in myself and continues to provide THE best community of voice actors I know. I am beyond grateful! I love their classes, their VO workouts, Bill Holmes, Dana Powers, George Ackles, and Shane Salk! In terms of yoga, Yoga Beyond Belief by Ganga White, Bringing Yoga to Life By Donna Farhi and Breathe like Bear by Kira Wiley, are each books I continue to open up and return to for inspiration.
Carl Novick (yoga photos) Leah Huebner (headshot )