We had the good fortune of connecting with Alexandria Labson, MS and we’ve shared our conversation below.
Hi Alexandria, is there something that you feel is most responsible for your success?
I feel that the most important factor behind my success is engagement. Creating a business online is not easy and takes a lot of patience, time, and interacting with others. I love seeing messages from people that I’ve directly or indirectly helped. Seeing their photos, posts, comments, emails of their progress and successes is incredible. Answering questions, providing insight, and cheering people on has received a lot of positive feedback. Another factor is that I whole heartedly believe in what I do. I am so happy to provide people with a platform that offers scientifically-backed and relatable nutrition content. I know there is so much misinformation about nutrition, weight loss, and health out there and it is difficult to separate fact from fiction. I have been on the opposite side of nutrition, having had an eating disorder at 15 years old. This was a driving force for me to educate and connect with people about nutrition and establishing a healthy relationship with food. I am always my authentic self and connect with people as I would my friends. I feel that that opens up a line of communication because I am a real person and my brand is something that is part of our daily lives – nutrition.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Almond Milk is Nuts is the name of my brand, but my business is nutrition counseling and intervention. I have my master’s degree in nutrition and food science and have been practicing for years. I have helped hundreds of people find food freedom and reach their weight loss, fitness, and health goals. My approach is to incorporate all types of foods and ditch fad diets and diet culture. There is no “one size fits all” method and my approach is individualized nutrition plans tailored to your body, goals, and lifestyle. There are no “good” or “bad” foods, just foods you may want more or less often. Like many, I was laid off from my corporate job due to Covid. During my time at home I decided it was the perfect opportunity to start making my dream of owning my own business into a reality. Having the time made it easy to put all my energy and focus into my business to get it running, but it certainly isn’t easy. I overcome challenges by taking it day by day, talking with other women in similar industries on Instagram, and knowing that I’ve already overcome so many challenges and can make it through this too. The lesson I’ve learned so far is that there are ebbs and flows to building a business and one slow day or week doesn’t mean I won’t continue to succeed. I want the world to know that I am not here to judge your eating habits. I am educated in the field of nutrition and dietetics and am here to help and educate you. I feel that there is nothing you could say that would surprise me or make me see you in a different light. Food and eating is such an emotional part of our lives and we live in a society that is so heavy on “diet culture”. I am here to help you find food freedom and reach your goals!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
As of late and due to Covid, it probably looks a bit different haha. There are so many local shops and places here, but many are closed or have limited space. We would start the day with grabbing some coffee from Peete’s Coffee and going on a hike with my dog. There are so many mountains and hills around the city, which provide some amazing views! After our hike we’d grab brunch at Eat Real Cafe or The Daily Harvest because they have so many sustainable and nutritious options! If it’s the weekend, we would go to the Farmer’s Market to get some goodies for snacks and dinner. The holidays are coming up and I love getting crafty so we could make some holidays wreaths and other decorations. I am a big lover of wine so we would definitely have to enjoy some wine and a charcuterie board at my home. Using what we bought at the Farmer’s Market, we would cook up a delicious pasta dinner and wind down watching a movie.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My friends and family have been incredibly supportive in this journey and I would have to give the most credit to my husband, Kalin, and sister-in-law, Silke. Kalin has been my biggest cheerleader, problem solver, and continues to empower me everyday. Silke inspired me the most to create @AlmondMilkisNuts and helped me get the ball rolling. It was extremely scary for me to start this business as I was in uncharted territory. Her experience, knowledge, and mentorship helped succeed and feel confident doing so. I will forever be grateful to them for all their love and support,
Food Photography: Rusty Shack Photography @Rustyshack_Photography