We had the good fortune of connecting with Alexis Hernandez and we’ve shared our conversation below.
Hi Alexis, what led you to pursuing a creative path professionally?
I’m not sure if I pursued it or if it was just my only option. Being creative is something that’s been ingrained in me since I was little. I have always drawn and been busy with my hands. As a kid, a good chunk of my upbringing was in a craft store. My mom used to work at a craft store called Carousel Crafts in La Habra and when there were no sitters available, I would just go to work with her and paint in the back or create something behind the register desk. My mom is also a painter and would teach classes to adults and kids. I tried the typical venture of working for other people, but to be completely honest I’m not that good of an employee. I struggle with ADHD so I’ll be good at a new job but within a couple of months I get bored and look for something new. DRENCHEDskin and skin care in general is the only thing that I’ve actually stuck with for this long in my life. That means something. Plus, working creatively keeps me sane.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My main work is formulating for DRENCHEDskin, I started in 2015. I also do everything else like web design, labels, marketing, product photos, etc. I know there’s a lot of small businesses out there that are focused on skincare, but I think my brand is a bit different because of the fact that I focus on the chemistry behind my formulations. It’s been a vegan brand since the start and yes, it’s inspired by herbs and nature but I focus on the science behind it all. I try to think of everyone when I develop products for Drenched, there’s a difference in skin types when it comes to age, region, race, sensitivities and so on. So I study the composition of skin as well making sure the products do what they are created to do. Most of my products have taken me about a year to formulate.
I’m really proud of my persistence and willingness to learn about cosmetics and the chemistry behind them. When I was younger I actually failed my chemistry class in high school because I had no interest in it. If someone told me chemistry is important for learning how to make skin care, I probably would’ve taken it more seriously.
I’m a single mom of a 9 year old and that’s not always easy, so sometimes Drenched would get put on the backburner. Throw that in with having ADHD, it took a while for me to find something I was so passionate about. But, Drenched stuck and I realized I wanted to show my kid I can secure a future while doing what you love. Now I’m super focused on growing my brand. I’m not about that life of working for some stranger I don’t even like.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Probably a show, whatever is happening that week? My favorite spot that my friends would throw shows at isn’t there anymore, shout out to the Rec Center, lol that f*cking hell hole of a place. Metal Merchants Market by the Born for Burning crew is a great event to catch, that’s done quarterly. Descontrol Punk Shop in the arts district, Cena Vegan has some bomb mexican food (they make their own tortillas). The Grain Cafe in Mid City never disappoints. Bomb desserts by Cake Girl in Boyle Heights. I love Kitchen Mouse, they have great vegan/vegetarian food. There are always events happening with vendors, so of course take them there to support small. Idk just look for the flyer? My favorite places in the city are with my kid or my friends.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Where do I even start? My family members have been supporting my passion since I first started this venture in 2015. My son who is always telling me “how cool” it is what I do. The LA punk scene, which is my main community and inspiration since so many of my friends are DIY-ers. Who knew punks liked skincare? When it comes to my formulations and knowledge of what I do, I have to note Susan Barclay-Nichols of SwiftCraftyMonkey, an amazing instructor. Valerie George of Simply Ingredients, a chemist whose work and knowledge I admire and look up to. Lastly, The Institute of Personal Care Science, of which I am working on getting my diploma of cosmetics formulations from.
Vincent Medina Alexis Hernandez