We had the good fortune of connecting with Alice Braccini and we’ve shared our conversation below.

Hi Alice, can you walk us through the thought-process of starting your business?
There was an irresistible opportunity in the competitive landscape paired with my own value proposition. I felt ready to pursue this based on my own vision rather than for another company. I started my career in public relations early on and after experiencing both in-house and agency environments at a high level, I built a unique and comprehensive service approach that combines the best of both. A bespoke savoir faire of brand development and positioning yet taking advantage of the resources and highway of information from agency activity. In the US, we are the only communication and brand building agency I know that is as hands-on and bicoastal with diverse management. We live and breathe our clients. It is most fulfilling to build something from the ground up, it takes courage but more importantly a clear vision and fantastic collaborators.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Throughout my life I have been learning that it is essential to keep your mind and ears open and not be afraid to take risks. I have been humbly learning from previous bosses and personal relationships, who lead by example – to walk the talk and be action driven – something not easily found in public relations. I am mostly proud of the achieving results as part of a collaborative team effort, where no challenge is too big or small for us to tackle together. The main challenge to me consists of finding a balance between keeping finances under micro management yet maintaining nimbleness to pursue new business opportunities. There is hardship everywhere, it is difficult to take distance from it but there is also opportunity.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Food, art, live music, vintage shopping and nature walks are some of the best activities to do in LA and what I like to share with friends and family visiting from out of town. While museum tours and concerts are not an option during the current health & safety restrictions due to Covid, I would still try to support small local businesses and take advantage of both their outdoor settings, delivery services and limited retail spaces. My favorite spots include Italian restaurants Felix, Osteria Mamma, Jon & Vinny’s, Little Dom’s, Angelini Alimentari (fancy but the vitello tonnato sandwich is mouth watering!), Butcher’s Daughter for some vegan friendly delicacies and comfy food, Kreation for bespoke smoothies, Sqirl for brunch, Guerrilla Tacos as the most delicious and creative tacos in town, Kismet and Alcazar for fresh and tasty Mediterranean bites and Augustine and Covell wine bars. I would also not miss a farmer’s. market, I typically go to the one in Studio City and close to my house. I love hiking on Fryman Canyon and Santa Monica Mountains and once in a while pay visit to the Huntington Gardens. A stroll or bicycle ride on Venice Beach or a day trip to Manhattan Beach are also a must! I enjoy vintage shopping and some of my favorite spots include Golyester, Decades, The Way We Wore and I also recommend consulting A Current Affair online offering from a group of other vintage boutiques.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My co-founder and partner Jonathan Bollier and our group of mentors and advisors Desirée Bollier, Ken Hertz, Assia Grazioli-Venier and Ann Marie Scichili who have all been unconditionally giving their time and incredible range of expertise.

Website: www.violettagroup.com
Instagram: https://www.instagram.com/violettagroup/
Linkedin: https://www.linkedin.com/company/3962207/admin/
Facebook: https://www.facebook.com/violettagroupla

Image Credits
Image courtesy of Coveteur for Agent Provocateur Image
Image courtesy of Arab Fashion Council Image
Image courtesy of Waves for Water Image
Image courtesy of Steven Truong Image
Image courtesy of Andreas Branch for PANERAI Image
Image courtesy of Robert Grubbs for Lamborghini Beverly Hills Image
Image courtesy of Sports Illustrated Image
Image courtesy of Matt Sayles

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