We had the good fortune of connecting with Alice Issac and we’ve shared our conversation below.
Hi Alice, how does your business help the community?
Being entrusted with producing non-profit events and fundraises means that some of the invited guests are finding out for the first time about these special causes (rehabilitating women out of the sex trade, Mentoring at-risk youth, providing needs to the homeless, domestic violence care, etc). As the beneficiaries from these non-profits are being equipped, guided, and or restored, they return to society healthier, more healed, with greater purpose and hope for their future. In turn, the attendees who choose to partner financially with these non-profits, not only get a memorable, meaningful experience but for some, even a new charity to support moving forward.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Along with producing fashion shows, concerts, and private parties, I also coordinate weddings! I started doing weddings 20 years ago and if you would’ve told me, that during a global pandemic, that one of my weddings would have to be directed on Zoom, from my home, and that this would be the one published in Vogue, I would have laughed and then asked you what zoom was. HA! At the start of 2020, I was looking forward to heading to Philadelphia for Amanda Jane Cooper’s (Glinda in Broadway’s WICKED) wedding to see all the pieces we’ve been planning for months come together. But, because of Covid, it was clear that the wedding in-person date was going to be postponed so we discussed what it would look like to produce the wedding ceremony virtually because it was important to the couple to wait until marriage to live together. I was in California, her parents were quarantining in PA, the bridal party was scattered across the states, the photographer was in MD and the wedding was going to be on their rooftop in NY. So we brainstormed how to pull off the essentials of a wedding on a virtual platform. Where there is a will there is a way:
The night before the wedding rehearsal, I had each bridesmaid and groomsman create a short video (wearing their dresses and suits) showering the couple with words of affirmation so that they would always have these memories to look back on. The couple was so surprised by the flood of videos in their inbox from their favorite people. The Bride shared later in an interview “We will always cherish the videos and are grateful for Alice’s intentionality and expertise in planning the little things that make a big difference.”
Some of the other details that were not compromised are; her father walking her down the aisle on facetime, the photographer taking photos through her computer in the state of Maryland, the groom preparing the first dance song on his phone via the link I text him and had the pastor officiating through their laptop. And as providence would have it, one of the bridesmaids happen to live in the building and I was able to direct her regarding any adjustments that needed to be made re the veil, the volume on the proximity for all who attended on zoom to hear their special vows, etc.
My industry is in the top ten most stressful jobs. A part of that is because generally, we are throwing one-of-a-kind, one-day-only memorable experiences. Unlike television, I don’t get the luxury of a “take two” so I always try to have a contingency plan, especially regarding outdoor weddings/events where rain (or fires, mudslides, hail, and pandemics!) can be an obstacle. All great events are comprised of two necessary qualities: beauty and comfort. One of the greater observations I’ve made over the years is that in order to still harness the priority of everyone having a good time and make great memories, comfort must always be chosen over the decor. Especially as the weather (or the myriad of unforeseen circumstances that can arise!) don’t allow you to have both. I’ve definitely been to weddings where guests have left even before the five-star meal is served to opt for fast food on the drive home because who cares about the ornate centerpieces if you’re freezing when you can be cozy on your couch!
If I can impart any encouragement to future couples, weddings are fun but really invest more time setting the marriage up to succeed.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, it would really all depend on who this friend is because everyone’s idea of a good time is a little different. However, the beach is a must! The Santa Monica Pier or Venice have such culture and diversity from street performers to drum circles and the variety of eclectic art is unlike any other place in L.A.
LA is known for FOOD! Here are some of my favorites that will also get you around the city to check out different pockets of LA.
Make time to stop by SUGAR TACO in Sherman Oaks it’s delicious!
EVERBOWL in Calabasas is a nice cool healthy treat. You’ll lick the spoon!
If you love tea like me, stop by TEAPOP in North Hollywood.
SLOANE’S in Valley Village is a great spot for any meal! The service is stellar!
In downtown, Spire 73, the Perch are lovely spots to enjoy a meal with a stunning backdrop.
In Pasadena, enjoy all the old town has to offer but go on Saturday night so that you can stop in at the International House of Prayer. It’s a gem. There’s a meaningful, hope-giving spiritual experience called “the Well” and it will breathe life and encouragement into your being. The building has a beautiful aesthetic and you’ll find that the staff/ministers are welcoming and accepting of all people.
I’m such a fan of Art and Gardens. Here is my list of favorites!
Los Angeles County Arboretum
The Huntington Gardens
The Getty Center
La Brea Tar Pits
Griffith Observatory and Griffith Park
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Dr. Henry Cloud for writing The book “Boundaries” and Gallop for “the CliftonStrengths finder” assessment test, which have been game-changers for my business. With regards to my business and all of my life, the book of Proverbs has been essential. Also quick Shout out to one of the bravest, and most hard-working, generous entrepreneurs out there, Sanja Hatter, CEO and co-founder of THRIVE “Make Money Matter”. Check her out @sanjahatter.
Wedding photos Alexandra Nurthen My Picture in the chair Withlovebygeorgie