We had the good fortune of connecting with Alyson Sullivan and we’ve shared our conversation below.
Hi Alyson, is there something that you feel is most responsible for your success?
Persistence and support from friends and family have been the two key factors behind the success of Sullivan Farms mustard. There are moments when you question if you should continue, when you don’t get that new account or it’s not growing at the pace you thought it would. I’m so glad I’ve kept going and pressed on! My mustard being sold Nationwide now is something I never thought would happen seven years ago. And without my support system cheering me on, showing up to events and giving me some great advice, I would definitely not be selling to the over 70 stores I am now.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I love my three flavors of Sweet and Spicy Sullivan Farms mustard. In the very beginning stages of creating it I knew I wanted to use only the highest quality ingredients. Unlike other sweet and spicy mustard brands mine contains all Organic and Non Gmo plant based ingredients. Is totally Vegan, soy and gluten free except my Amber Ale mustard which contains beer (gluten). The mustard is not only a spread, but a dressing, a dip, and a marinade due to the Apple cider vinegar we use. I love knowing someone will buy it thinking it’ll be just for their sandwiches and see them later to have them share with me all of the foods they’ve used it on.
Building the business has been a challenge. My background was in the arts and so every step of its expansion has been a serious learning curve for me. The food industry is not one to be entered into unless you are truly passionate about your product and love the daily activities of growing it. I love feeding people as well as working with the Corporate staff of the stores and so have found that keeps me going.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hiking in my hometown of Los Feliz Hills into Griffith Park. Most people on the planet know of the Hollywood sign so we’d have to hike up there. You’d have to check out the Getty Museum, the Natural History Museum.
Go see some live music at the Viper Room on Sunset Blvd
Have a gorgeous Italian meal at Il Capriccio on Vermont Avenue
And drinks across the street at the Dresden.
Who else deserves some credit and recognition?
My dearest friend Gary Sullivan has really been the strongest support to my business. From ingredient ideas to cooking in the beginning years to setting up my tents at the numerous Farmer’s Markets, Gary is the reason Sullivan Farms is where it is now. His belief in me has kept me going all these years.
Linkedin: Alyson Sullivan