We had the good fortune of connecting with Amanda Lee Brewer and we’ve shared our conversation below.
Hi Amanda Lee, is there something that you feel is most responsible for your success?
People seek value in the brands they support and follow, whether it’s learning something new, purchasing a life changing product or finding inspiration in the brand’s overall message. In my opinion, a business that tries to sell you something without first proving their value is a business that will not succeed in the long term.
I have a few different business ventures, however, my most successful is my hula hoop brand “Miss Hoopdidoo.” I am a professional hula hoop instructor, which I admit, is a very niche market, but through skillful marketing and vulnerability in my messaging, I have managed to travel to over 20 countries teaching people how to hula hoop and to perform on some of the biggest stages around the world.
What I truly believe has been the most important factor behind my success has been my willingness – no pure excitement – to share free tutorials on my social media platforms and my ability to consistently show up as my most vulnerable, authentic “self.” It brings me so much joy to create unique tricks and combinations of organic movement to share with my community. By doing this, when I offer up an online class or package of tutorials, my audience is much more inclined to support me and purchase because I have proven my worth, built trust with my community and have consistently shared free content with the intention of helping other people level up their hooping game. I have also found it very cathartic to use my platform to share my challenges, my successes and daily musings, which has in turn, helped me grow an audience that truly loves me for who I am, not just the product or class I am trying to sell.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art is a fusion of unique movement – hooping, fire dancing, stilt walking etc. – and visual effects. On top of my passion for dance, I get so excited about editing videos to share with my audience…half of the joy of my art honestly comes from sitting in front of a computer, putting the puzzle pieces together, to create something magical. I love telling stories with my videos and utilize my skills as a producer, director and editor to make my visions come to life. I also love collaborating with my friends and truly believe the magic is elevated when I include others in my process.
I have definitely built a respectable following in the hoop world on my social media platforms and I attribute that to my commitment to releasing consistent, eye-catching content, my courage to share relatable posts that tell my story and inspire others, and my desire to always level up my production and performance skills.
Getting here was not easy. I have honestly endured several major setbacks, including a diagnosis with Crohn’s disease, two hip surgeries six years ago and a recent leg surgery for a broken fibula. It’s been very interesting to pursue something that utilizes my body’s abilities while battling some major health issues. While it’s been hard, I wouldn’t trade the journey for the world, because it’s been these challenges that have shaped the person I am. My hardships have made me more relatable, empathetic, patient and motivated, which I truly believe comes across in my messaging on my platform. I do my best to share my authentic story so others don’t feel so alone.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite itineraries are the ones that are filled with creative experiences, intimate moments and plenty of nature. I am so fortunate to live in Los Angeles because it is truly a creative hub with plenty of artistic spots for photoshoots, excitement and adventure. The first place I would take all of my friends is to Downtown Los Angeles Bay Street, which is the ideal spot to spin fire, make videos and admire the city’s graffiti. There are dozens of beautiful murals there, which are the perfect backdrop for your not photoshoot. Honestly, half of the videos on my social media channels are taken in front of one of these walls and it never disappoints. Topanga and the Santa Monica Pier are two must see destinations for the nature lover. Sunsets on the beach overlooking the pier are breathtaking and escaping into Topanga for a long, delicious hike makes you feel like you are truly escaping the city. My number one must see destination is a bit of a drive outside of Los Angeles, but 100% worth it – I highly recommend to anybody in the area to head to Joshua Tree and experience the magic of the desert. Some of my favorite restaurants to try out are Sugar Fish (for the sushi lover), Sweetgreen for the health nut and Mama Shelter for some epic views of the city.
Who else deserves some credit and recognition?
I want to give a shoutout to my group of girlfriends who are all incredible hoopers, performers, teachers and creatives. We call ourselves “The Flamingirls,” which is an ode to our love for flamingos that honestly developed by accident overtime, but we fully embrace it now. These girls are the most creative group of women I have ever had the pleasure to be a part of and we all play a part in creating some of the most epic projects. We are all part of a new performance troupe called Lumia Dance Company – shoutout to our producer and leader Sofia Nelson – and we have all worked together to create an online show during the Covid lockdown and are currently planning an in person show that will premiere at The El Portal theatre this November…and that is just one of MANY projects we are currently working on. I would honestly need a couple hours to list all the reasons I love these women, but in short, you ladies help me see who I am in the highest light, cheer me on when I am feeling down and inspire me every single day to be the best possible human being I can be.
Insomniac, Kevin Teichner aka Underground Exposure and John Nagle aka Nagle Bone