Meet Amber Krzys | Life and Business Coach, Founder of Fierce Loving, Inc.

When I started my business I had no idea what I was doing. I had never taken a business class in my life. I simply wanted to help people feel good about the skin they were in. As a former Broadway performer I struggled with my body for over twenty years. I knew the pain of wishing it were different and believing life would be better if I weighed a certain number on the scale. I also knew I wasn’t alone in my suffering, so after I created a more loving relationship with my body during my Master’s Program in Spiritual Psychology at The University of Santa Monica, all I wanted to do was share what I discovered with others.

I believed the world would be a better place if more people embraced their bodies. If they felt better in their skin, they would feel more confident, happier and more at peace—and a confident, happier, more at peace person makes better aligned decisions for themselves and the world. This was the driving force at the start of my coaching practice. My mission was bigger than me.

This is the first habit that contributed to my success. I was deeply connected to my why. Because of this—because my vision was bigger than my small self fears—I was better able to take risks, manage disappointments, adjust my business model and stay in the game no matter how long it took. And, it took about four years, including landing myself in $44K in credit card debt, before I finally found my footing and made a solid profit in my work.

As wonderful as my why was, it wasn’t enough to teach me how to make money. For that, I needed outside help—which is my second habit for success. Seek support. You don’t have to reinvent the wheel and build your business by yourself. Working with someone further along will provide more grace and less mistakes.

I hired a coach, Michelle Bauman, who fundamentally changed me and my life in my time working with her. (I’d still be working with her today if she hadn’t passed away from cancer in 2015.) I went from being single with $44K in credit card debt and lots of shame and self-judgment, to meeting and moving in with my now husband, paying off my debt and generating multiple six figures. Michelle taught me the art of enrollment and how to fill my calendar with money generating activities—less social media and more heart-felt conversations. She modeled how to be a strong professional and build a thriving practice through serving one person at a time. She showed me how sacred coaching can be—how impactful and fulfilling it is to deeply know, encourage, challenge and celebrate someone.

I realized after she passed away that she loved me fiercely. It was during this time that my work expanded beyond body image into business development, leadership, relationships and life…and Fierce Loving, Inc. was born.