We had the good fortune of connecting with Amy Webber and we’ve shared our conversation below.
Hi Amy, what role has risk played in your life or career?
Perusing a life as an entrepreneur and a creative is anchored in risk taking but I don’t really think about it as risky. I have always been someone who comes from a place of yes and what could be and this has lead me to give things a try that others may shy away from and helped me form the mindset of opportunity that allows me to ride the waves of uncertainty that owning a business and being a creative bring, and that the pandemic has only amplified.
My willingness to take a risk gave me the opportunity to be a Paige in the Virginia House of Delegates at 12 years old and it lead me to being Governor Wilder’s personal Paige and getting to see democracy in action from a unique vantage point. Yes gave me my college internship at the US Holocaust Memorial Museum in Washington, D.C. where I worked in the Office of Survivor Affairs and got to know many survivors of the Holocaust who volunteered at the museum. They taught me the power of a positive mindset and that you choose to be happy everyday in spite of everything going on around you and that choice of mindset often charts the course of your life. I said yes to moving to Europe to peruse my post-graduate work and I wound up living there for 6 years! I said yes to moving to Los Angeles and I have built a life greater than anything I could have imagined at the time when I arrived here almost 14 years ago.
Taking that risk when it shows up had helped me transition my career from magazines to producing and directing and now owning my own digital production and consulting company, Paideia Media. It has opened the doors to attending all of the major awards shows, getting to be a part of more red carpets than I can count, meeting and working with some of my favorite actors, musicians, and cultural icons, and it lead to me being nominated for multiple Emmys for my own work.
I’ve taken the risk of putting my ideas out there and having them rejected but I’ve also had them been approved and there is nothing that beats the feeling of seeing your vision come to life and be viewed and shared millions of times.
I do feel fear. I hear the voice of doubt in my head and it listing all of the terrible things that could happen or how this could be such a mistake and it’s just so, well… risky. To be totally honest, it rarely works out the way I envision it will at the start but I do know from a lifetime of taking the risk and saying yes in the face of fear and doubt, that it does always somehow work out in my favor.
When I look at the twists and turns my life has taken I am grateful for every single one. Each disappointment has offered a lesson, with each accomplishment I have the satisfaction of knowing that it’s really mine and I have chosen the life that lead to each of those moments by not being afraid of saying yes, by taking the risk and seeing what could be possible for me and I know my life is richer for having made that choice..
Alright, so let’s move onto what keeps you busy professionally?
I love that I get to help brands, celebrities, and influencers bring their creative vision to life through digital video. I think what sets the work Paideia Media does apart from others in the digital space is our attention to detail. From really learning about the story our customer is trying to tell to taking the time to light a space properly before the shoot begins to making sure every shot really tells that story in an engaging and intentional way; I work to make sure every “i” is dotted and every “t” is crossed at every point in the content creation process. I have found in my nearly 20 years of content creation that attention to detail requires more work in the moment but allows you the ability to let creativity really shine and creates a product that withstands the test of time. I strive to provide that detail oriented environment so that my client, crew, as well as myself are all given the freedom to be fully in the moment when the cameras are rolling and we’re able to collaborate more fully and let the overarching vision come to life before the lens.
The journey to where I am today is truly a reflection of allowing myself to take risks, say yes to opportunities even when they were a scary, trust in myself and my ability to keep moving forward by making my next best decision and trust that I will figure it out because I always put in the work and show up fully and intentionally in all that I do.
I think you are always faced with challenges as you grow and evolve, you need the friction of a challenge in order to push yourself out of your comfort zone or what’s become familiar so you can stretch into the next version of yourself. I try to look at challenges as an opportunity to grow and look for the lesson that particular challenge is trying to teach me. It has helped me become more resilient, creative, and more empathetic as we are all facing challenges even when they are not featured on our social media feeds!
I want the world to know that female creatives bring a view of the world and a set of experiences to the table that help us share stories in a deeper more intentional way. I value all creatives and there is room for every creative voice and vision at the table, but in my personal opinion, females creatives usually have had to climb some pretty steep hills to get where they are and those challenging odds give them a unique set of tools to help others bring their creative vision to life in a more layered and nuanced way.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Due to COVID I truly have not been out much in LA in the last year and I am still a little hesitant to be out and about at the moment so I’m going to skip this section.Who else deserves some credit and recognition?
I am so lucky to have such a varied and supportive network of fellow creatives, entrepreneurs, mentors, and supporters. It would take me all day to list everyone and I don’t want to leave anyone out so I will just say a giant THANK YOU to everyone in my community and over the years who has helped me along my journey.
Lin Marty Photography Justin Bettman