We had the good fortune of connecting with Andrea Ámez and we’ve shared our conversation below.
Hi Andrea, how do you think about risk?
The unknowing is what makes risk so vital and ultimately worth it. I firmly believe life starts once you’ve passed your comfort zone. My biggest risk to date was deciding to purse a career in beauty and leaving my oh-so stable salaried job as a curatorial research assistant. Imagine telling your friends and family that you are quitting academia to go to beauty school– it was not easy. I remember friends were shocked but I knew I just had to do it or I would let years go just wondering. Now 7 years later, I have my own studio practice and I meet and work with the most incredible people…I really feel like I have the most rewarding job.
Alright, so let’s move onto what keeps you busy professionally?
The road here was not easy but it was incredibly organic. I entered the skin care industry about 8 years ago and knew that I wanted to work with people who look like me because the skin care industry at the time lacked so much diversity and inclusivity. I have self proclaimed myself as a melanin expert because understanding melenated skin was not something estheticians ever really talked about before and therefore it became my focus to treat brown and black people. I’ve really focused on creating this community where you are not just my client but a partner on this journey to radical acceptance. My ÁMEZ facial practice and brand is really all about inclusion and reclaiming our beauty as marginalized people.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Straight off the plane from LAX, I’m taking my friends immediately to something delicious probably straight to Apple Pan for the best burger and the best banana cream pie. While hanging west I’d definitely hit the coast and drive up the PCH stopping at Malibu seafood for a little refreshment overlooking the water. I live in Echo park so I’m all about hiking Griffith park for a little exercise and checking out Elysian Park trails. A true Angeleno always sets time apart for a dodger game at dodger stadium for a dodger-dog too. I find my neighborhood to be one of the most exciting pockets of LA because there is literally something always going on. I think LA flea markets are pretty exciting and definitely now after pandemic life, I’ve never been so exploratory over food so checking out the farmers markets and specialty Oaxacan and Japanese food markets have really become new staples.Who else deserves some credit and recognition?
Definitely would not be here without the support of my mother, who was my first teacher of all things skin and wellness. And I’d like to shoutout my former instructor at the Aveda Institute, Brooke Häggström. I can’t believe that I left beauty school with a literal friend. Brooke was an incredible instructor and the reason why I left school feeling so prepared and ready to work. Also learning from a fellow woman of color was something incredibly sacred to me in not only understanding different skin tones but also feeling like it was possible to carve out space for someone like myself in the beauty industry.
Instagram: @amez_pro @amez_marketplace
Other: My website: amezskin.com is a little eco system where people can book my services and also browse my online store!
PHOTOGRAPHER CREDITS IN ORDER: Natalia Mantini for both images in red. Self produced image for photo with green masque.